Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. There is also a third kind of persona that is often frowned upon but if done correctly has the ability to create a strong interactive advertising campaign.

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Company Social Media Insurance Influencer 40

Jeff Esposito

SEPTEMBER 14, 2012

Oreo’s 100-Day ‘Daily Twist’ Campaign Puts Cookie in Conversation – if you aren’t following Oreo on. Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Source: mashable.com via Jeff on Pinterest.

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Klout Campaign Issues Examples 35

Jeff Esposito

JULY 23, 2012

Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You see marketers, communicators, and customer support teams are guilty of ostriching when it comes to the evolution and emergence of social media. Markets may also be stuck in their old ways.

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Jeff Esposito

JANUARY 14, 2013

For the sake of this post, let’s say that the major stakeholders in your company’s social media output are communications (PR), marketing, recruiting and support (here’s a look at a much larger touchpoint model ). Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing.

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Social Media Metrics Cost Campaign 53

Jeff Esposito

AUGUST 15, 2012

Vistaprint submissions: Friends with Benefits – Vistaprint’s VP of Marketing Communications, Bridget O’Brien has submitted a session where she will go through the benefits of a national television campaign featuring real-life customers Anthony Flynn and Tess Scanlon-Phillips to the company and these small businesses.

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Products Proposal Small Business Communities 44

Jeff Esposito

APRIL 11, 2011

After checking out the promotion, I talked to my friend Coral Vogel who is the assistant director of social media at the Boston-based charity about this fundraising campaign. Each person’s pledge campaign lasts for 30 days, or until they reach their set limit. The money goes to help kids with cancer. How did this promotion come about?

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Jeff Esposito

OCTOBER 13, 2010

Released under the headline “ Social Media Will Overtake Traditional Media as PR Tool in Next Two Years ,” the study clearly demonstrates how social media is no longer viewed as merely a one-off component for successful campaigns, but is increasingly taking the place of traditional PR tools and tactics. Contact him on Twitter @KeithTrivitt.

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Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. 6 Comments - Leave a comment!

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JANUARY 19, 2012

When looking to expand, social media managers need to keep their local markets in mind and what their audience wants. Not only did he launch their Twitter account , but the company also announced a pretty cool campaign for this year’s SXSW involving wait for it… wait for it… Beer! Now here’s this week’s edition of Five for Friday.

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Jeff Esposito

SEPTEMBER 27, 2010

I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. If money was going to be discussed, I brought in my marketing team – which should be the action of any responsible flack.

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Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. BP might tell you they took a lesson from Dominos and tried to make things right and then do an ad campaign around it. But that’s pizza. This is peoples’ lives. BP has not gone that route yet.

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Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

NOVEMBER 5, 2012

campaign on the Start Some Good crowdfunding platform are used to launch my startup – the SMAC! Those who write a checks are, unfortunately, not eligible for campaign rewards, but you will still help send SMAC! buddy, Phoenix, can soon be in the hands of those with/impacted by cancer to help them SMAC! Check-writer only?

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Jeff Esposito

JULY 30, 2010

This post doesn’t beat a dead horse but brings up a honest assessment of why the campaign is not transitioning to direct sales – You can’t polish a turd. I liked the campaign, but I am already an Old Spice customer, as I like the smell. – The buzz around the Old Spice videos won’t die. The comments are. Definitely peep it out.

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Creative Commons Disqus Campaign Video 24

Jeff Esposito

AUGUST 27, 2010

This campaign against Alabama gubernatorial candidate Tim James from Daniel Tosh shows how much of an impact a Twitter mob can have after a segment titled Is it Racist?, How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – Despite being fined 25K, the talented wide-out gave great responses to the fine.

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Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. This post offers some thoughts on career choices and if we are settling. How about you?

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Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

APRIL 5, 2012

Claims Kate Upton Campaign a Success: 120,000 Additional Facebook Likes – If you ever doubted the adage Sex Sells, look no further than this Carl’s Jr. market with “research” so they can get social buzz. Hell why go to class when the governing body can’t even spell the 2013 host city correctly? case study. Thank you Carl’s Jr.

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Jeff Esposito

AUGUST 11, 2011

His use of technology was instrumental in his campaign, and it is looked at as the blueprint for how campaigns should be run in the Web 2.0 Many social media books use his historic campaign as an example or case study of an effective social media strategy.

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