Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. What is a hashtag?

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Hashtag How To HootSuite LinkedIn 145

The Realtime Report

JULY 16, 2014

Like Twitter and Facebook, Bubblews has developed its own language. Each post is called a bubble, hashtags are substituted with a plus sign (+), and users can tag others using an ampersand (&). The real question is, are social network users looking for a new type of social networking site?

Social Networking 175

Social Networking Banking Study Notification 175

Keyhole.co

MAY 29, 2023

billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 This is why your social media presence is essential to your brand’s survival. Apple’s campaign was ingeniously simple. In 2023, it is estimated that 4.89

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Campaign Social Media Hashtag Trends 52

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Reputation Tools Brands How To 130

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

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Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

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Campaign Brands Film Hashtag 88

Sprout Social

MAY 15, 2023

So let’s narrow down 13 of the top social listening tools that you should consider for your brand. Track conversations related to your brand across all major social networks and other online sources. You can learn about audience preferences and how they feel about specific products, campaigns or topics.

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Tools Tweetdeck Brands Sentiment 111

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI.

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Analytics Tools Twitter Hashtag 72

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your latest campaign?

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Campaign Social Media Content How To 60

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

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Strategy Tips Twitter Marketing 109

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. Leverage Hashtags. This may include your brand’s name and other campaign-specific hashtags.

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Brands Airlines Hashtag Influencer 159

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

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Social Networking Class Comments Conversation 270

Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. In a move that made it clear to me the FTC gets how social networks operate (kudos!!),

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Instagram Twitter Engineering Influencer 104

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

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Types Social Media Microblogging Overview 145

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Better understand the impact of your LinkedIn campaigns.

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HootSuite Notification Hashtag Upcoming 116

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

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Social Media Reputation Social Networking Hashtag 59

Rebekah Radice

DECEMBER 14, 2017

Social media has made it easier than ever to connect with like-minded individuals, customers, and potential clients. If you want to succeed at using social networking to grow your business, you need to be intentional in your outreach. 5 of The Best Ways to Network on Social Media and Grow Your Business.

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Social Media Hashtag Social Networking Research 132

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Here are some thoughts about including TikTok as an effective part of your campaigns. Another issue is privacy.

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Trends Strategy Marketing Authentication 147

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom.

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Sprout Social

DECEMBER 2, 2020

The first step toward building an audience on social media is simply figuring out who you want to target and what that audience consists of for your business. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? This post gives you a look at the social media demographics of each network.

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Social Media Hashtag Instagram Engagement 125

Sprout Social

JANUARY 23, 2017

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. When it comes to hashtag tracking, a lot of companies are in the dark.

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Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice.

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How To Sentiment Template Templates 100

Webbiquity SMM

NOVEMBER 30, 2017

There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Even if your potential customers use more than one network, it’s bad form to post exactly the same content on each platform. Final thoughts.

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Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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Social Media Sentiment HootSuite Analysis 102

Pixlee

APRIL 4, 2017

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. The issue is, as with most things involving social media, how do you track hashtags?

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Hashtag Brands How To Instagram 40

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. Through content marketing via social, brands can give followers a much-needed incentive to check out what their sites have to offer. Organic social. Paid social.

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Campaign Social Media Metrics Trends 111

The Realtime Report

DECEMBER 31, 2012

User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology).

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Case Study Study Social Media Film 194

Socialmedia.biz

NOVEMBER 3, 2020

Not to mention, the number on your Instagram that follows ultimately doesn’t mean much if it doesn’t reflect an active user that makes transactions, visits your landing pages, and campaigns for your brands with friends and followers. Make sure your Instagram account is listed on your website and other social networks.

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Instagram Hashtag UGC Social Networking 118

Devumi

SEPTEMBER 24, 2014

Knowing how to run a contest on Twitter can be the difference between you successfully finding more Twitter followers, and you finding a new way to giveaway money for nothing. A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Let’s get to it!

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Twitter How To Hashtag Types 92

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Reasons to Create a Hashtag. Product Launches.

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Hashtag How To Nielsen Social Networking 40

Ignite Social Media

AUGUST 12, 2021

The same story should be told much differently in 280 characters (twitter) vs. 2,200 characters (Instagram). . Don’t post every piece of content to every social channel your brand is on. Don’t use hashtags on Facebook. Try your best to write fresh copy for each platform knowing the character limits in place for each one.

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Instagram Curation URL Platform 161

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

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Analytics LinkedIn Data Metrics 98

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

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Forums Reddit Analytics Sentiment 62

Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Completely fill out your bio and “About” sections for any given social network.

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Social Media Strategy Engagement Hashtag 132

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag.

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Hashtag Brands Badge Proposal 40

Sprout Social

OCTOBER 25, 2022

When followers glance at your social profiles, they should be able to understand the basics of your brand, its purpose and its personality. From social bios to profile images, how you set up your profile determines whether or not people recognize you. For example, check out how Hinge has their Twitter profile set up.

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Strategy Brands Hubspot Survey 131

Laurel Papworth

MAY 21, 2013

I’m teaching a free webinar on Twitter for Australian Teachers – it’s on the PIL network for teachers and sponsored by Microsoft. **. It’s often said Twitter is one of the most powerful teacher professional development tools available. Tuesday 28th May , 4pm- Getting stated: Basic Twitter •.

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Microsoft Twitter Klout Education 96