Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They cut down on reporting time.

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Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

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Eventful Social Media Marketing Influencer 161

Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness.

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Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. The hashtag #tubegirl is edging ever closer to two billion views. Find out how at one of our upcoming Social Media Strategies Summits. But few have captured the zeitgeist quite like Greta Gerwig’s Barbie. billion views.

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Social Media Meme Fashion Trends 239

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. The Value of Brand Partnerships One of Abbey’s biggest takeaways from this early campaign was the importance of the partnership with Hudson.

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Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags.

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Brands Airlines Hashtag Influencer 159

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. – How Sports Marketers Can Use Social Data To Drive Business In New Markets.

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Campaign Social Media Sports Mobile 110

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. You can learn about audience preferences and how they feel about specific products, campaigns or topics. You can even set up custom alerts to anticipate an upcoming brand crisis, giving you ample time to fix it before it gets out of hand.

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Tools Tweetdeck Brands Sentiment 112

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 87

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Such data uncovers actionable ways to improve your products, their positioning, and overall social media marketing strategies. Increase lead generation: Track trending topics, keywords, and hashtags. With over 335.7

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Twitter Sentiment Microblogging Hashtag 59

Sprout Social

JANUARY 3, 2017

Simply follow the hashtag every Wednesday from 2—3 p.m. We’ll pull out our crystal ball and talk social media marketing predictions for 2017. Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. Cheers to 2017!

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Upcoming Social CRM Tourism Travel 63

Hootsuite

NOVEMBER 5, 2021

Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. As you level up your social strategy, we want to provide solutions for every team that uses social media—from social marketing to social selling and customer care.

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Hootsuite

JULY 21, 2021

Influencers can help you to reach a wider audience than if you were only marketing your business on your own. This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis.

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Influencer Instagram How To Fashion 135

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. Search for keywords or hashtags in your industry. Twitter’s native search feature lets you search for hashtags, trending topics or just general terms.

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Trends Twitter How To Hashtag 130

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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ROI Influencer Marketing Campaign 52

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. – How Sports Marketers Can Use Social Data To Drive Business In New Markets.

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Campaign Social Media Sports Mobile 60

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). The reality, though? See how that works?

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Social Media Strategy Engagement Hashtag 132

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful.

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Strategy Tips Twitter Marketing 109

Keyhole.co

SEPTEMBER 12, 2023

In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Remember, people only interact with campaigns they find relatable.

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Tips How To Hashtag Authentication 52

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. Source: Mobile Marketer.

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Brands Meme Hashtag Campaign 114

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia.

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Campaign UGC Content Tourism 43

Socialmedia.biz

AUGUST 14, 2018

Marketing can be an arduous and expensive process but it doesn’t have to be that way. With a daily active user base of over 500 million, Instagram is a great platform that you can use to market your restaurant or café. But that doesn’t mean that hashtags are useless now. But there’s a catch; over 95 million posts are made daily.

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Instagram Marketing How To Hashtag 64

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Create unique and relevant content.

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How To Hashtag Influencer UGC 133

Sprout Social

AUGUST 16, 2021

If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. What is a hashtag campaign? Benefits of a hashtag campaign. Build brand awareness.

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Hashtag Campaign Aggregator Marketing 120

Social Media Strategies Summit

JUNE 3, 2021

Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government. Monitoring hashtags and agency tags are also essential aspects of social listening. Use the right hashtags, especially on Instagram.

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Engagement Communities Video Tourism 149

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

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Influencer Tools Marketing Klout 76

Sprout Social

NOVEMBER 8, 2022

You may also add emojis (which count as two characters), hashtags and badges to your bio (if you’ve been verified on TikTok ). This strategy is useful if you have a website or campaign landing page you’re looking to promote. Add either your homepage, campaign landing page or third-party linking app here.

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Tips Upcoming Travel Badge 89

Jon Loomer

OCTOBER 23, 2019

Some advertisers have grown their audiences organically, without paid promotion, using hashtags and by having a real, candid conversation with their prospective and returning customers. Like everything with digital marketing, it’s an ever-evolving landscape, so staying on top of new products and trends is critical to success.

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Instagram Tips Upcoming Advertising 150

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Write a LinkedIn post about why businesses should invest in social media marketing. It’s seriously easy.

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Social Media HootSuite How To URL 140

Ignite Social Media

FEBRUARY 9, 2021

10 other brands stepped up on TikTok and promoted branded hashtag challenges for the big day. Some of TV’s big spenders, such as Doritos and Pepsi, created Branded Effects to complement their hashtag challenges, and other brands, such as Old Spice and Turbo Tax, tapped into the “This or That” trend with football-themed questions.

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Trends Social Media Health Care Eventful 85

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. But first, we wanted to start with a couple of outside-the-box campaigns to get you feeling inspired. .

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Social Media SMS UGC Marketing 67

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Brands How To Authentication Collaboration 115

Social Media Strategies Summit

MARCH 9, 2023

Mary McGuire at the City of Boca Raton, FL, relies on social media marketing thought leader Matt Navarra’s newsletter, The Geekout , to stay ahead of the curve. We spend a lot of time on YouTube searching all the different professional marketers that are sharing their opinions, their two cents, and suggestions.”

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