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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your latest campaign?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?

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31 free social media templates that will elevate your workflows

Sprout Social

Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? If your answer is anything other than “yes”, you need this social media strategy deck. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). The solution?

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How To Promote Your Content Through Social Ads Effectively

Kikolani

Nowadays, it’s getting harder and harder to be “noticed” on Google. Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Paid social ads are no longer seen as something unnecessary or stupid. Where To Advertise Socially.

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Post on Google Buzz. Have you ever wondered what people are REALLY saying about your brand ? Subscribe to the comments for this post?

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