Remove Campaign Remove Features Remove UGC Remove YouTube
article thumbnail

5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. To help you with your next campaign, let’s look at five UGC campaigns and see what we can learn from them.

article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Airbnb’s Instagram features high-quality pictures of beautiful homes that would make anybody want to pack their bag and experience Airbnb’s rentals. The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. or “Belong Anywhere.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Where does UGC content come from?

UGC 145
article thumbnail

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

Enter YouTube. According to recent research from Statista , 96% of 18- to 24-year-olds and half of internet users over the age of 75 use YouTube. YouTube also reaches more Americans aged 18 to 34 than any TV network. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube.

YouTube 123
article thumbnail

8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 137
article thumbnail

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling.

UGC 56
article thumbnail

45 of the Best Social Media Analytics Tools

agora pulse

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. To prepare an effective report, start by featuring the channels and metrics that matter to your brand. Checking engagement on a social media analytics tool.

Analytics 179