Jon Loomer

NOVEMBER 2, 2017

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals. Campaign Goals: Traffic.

Campaign 135

Campaign Facebook Sample Samples 135

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

Facebook 205

Facebook Aggregator Eventful URL 205

Jon Loomer

AUGUST 6, 2020

For this option, you must use the Reach objective at the campaign level. Note that you will also provide a URL. Unlike the Call Now CTA option above, a URL is not required (or provided at all). As a result, Facebook can optimize for an action that may help lead to better results. Objective and Optimization.

Facebook 216

Facebook URL Advertising Campaign 216

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. What is Gated Content? That’s it!

Content 211

Content Facebook Groups Groups 211

Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. You don’t rely only on the default construction of columns that Facebook provides. Facebook reports 51 registrations.

Eventful 202

Eventful Report Facebook Aggregator 202

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. We’ll have options of URL, Referring Domain, and Event Parameters. Personally, I have doubts about Facebook doing this automatically.

Conversation 190

Conversation Facebook URL Eventful 190

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

Conversation 195

Conversation Facebook URL Report 195

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. You can also apply topic exclusions to prevent your Facebook in-stream video ads from appearing in on-demand videos (not live) about specific topics (Gaming, News, Politics, Religion and Spirituality). You may instead see page URLs.

Video 178

Video Facebook Report Publishing 178

Jon Loomer

AUGUST 5, 2020

For this option, you must use the Reach objective at the campaign level. Note that you will also provide a URL. Unlike the Call Now CTA option above, a URL is not required (or provided at all). As a result, Facebook can optimize for an action that may help lead to better results. Objective and Optimization.

Facebook 154

Facebook URL Advertising Campaign 154

Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email. My Email Campaign.

Examples 113

Examples Campaign Facebook CPM 113

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. We’ll have options of URL, Referring Domain, and Event Parameters. Personally, I have doubts about Facebook doing this automatically.

Conversation 147

Conversation Facebook URL Eventful 147

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Facebook only reported on 133 link clicks. But, guess what?

Organization 212

Organization Conversation Facebook Metrics 212

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

Conversation 154

Conversation Facebook URL Report 154

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). ” 2.

Eventful 212

Eventful Facebook Upcoming Conversation 212

Jon Loomer

FEBRUARY 7, 2024

I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. You have a campaign that has generated 38 purchases. I dug up a campaign that I ran that promoted a blog post, and it led to 257 registrations. This should technically list specific URLs where these events are happening.

Report 178

Report Sample Samples API 178

Hootsuite

MAY 3, 2021

They’re not affected by changes to third-party cookies or the Facebook pixel. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Ignite Social Media

JULY 27, 2020

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. Here are a couple of use cases just to get your gears turning: You run a campaign targeting companies of all sizes because you aren’t sure what the sweet spot is. awesomeco.com/bestproductsever) or went to a URL that starts with (e.g.,

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Stay N' Alive

JANUARY 3, 2011

In the last week I saw one of the most amazing campaigns of unity amongst 2 communities, Salt Lake City, Utah, where I live and where I asked for your help , and Fresno, California. Both cities were entered into Walmart’s “Fighting Hunger Together&# campaign in a race to get the most “likes&#. The prize?

URL 100

URL Campaign API Banking 100

Waxing UnLyrical

JUNE 1, 2011

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. So here I go. A few months ago, I started working with USA for UNHCR.

Campaign 275

Campaign Avatar Hubspot Flickr 275

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 123

Facebook How To Metrics Hashtag 123

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Visitors based on URL visited. Facebook Analytics. SIGN UP HERE. ]. All are great!

Eventful 167

Eventful Facebook Analytics Aggregator 167

Jon Loomer

APRIL 17, 2019

Facebook’s Saved Audiences feature allows advertisers to create audiences that can be re-used in multiple campaigns. To access Saved Audiences, you’ll first need to access Facebook Business Manager, or, if you’re not using Business Manager, go directly to the desired ad account. What Are Saved Audiences?

Facebook 166

Facebook How To URL Analysis 166

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. You can enter the specific URL or do a search based on keywords or title.

YouTube 103

YouTube Campaign Adwords How To 103

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Hootsuite

MAY 31, 2023

Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. The company is active on Twitter, Facebook, TikTok, and Instagram. Direct users to this URL [INSERT URL]. What metrics should we track to measure social media success?

Social Media 140

Social Media HootSuite How To URL 140

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. What do you think? 

Campaign 140

Campaign Facebook Paid Search SMS 140

Atom Thought

AUGUST 13, 2010

The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. The good thing was that all mediums carried the URL of the site, and all had a very focused and common call for action and messaging. How to sustain the excitement and.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. If you are in the B2B space but don’t target prospects on Facebook (or you do but not well), you most likely miss out on a massive chunk of leads. Install the Facebook Pixel First. All that can be overwhelming.

B2B 111

B2B Facebook Marketing How To 111

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

Campaign 60

Campaign Social Media Content How To 60

agora pulse

JANUARY 3, 2019

Running a Facebook targeting campaign can help you get leads and improve your bottom line. If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. Website visitors are the perfect start for your Facebook targeting campaign.

B2B 112

B2B Advertising Facebook Marketing 112

Hootsuite

APRIL 19, 2021

If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. When you schedule Facebook posts, managing a social media content calendar becomes far more efficient. How to schedule Facebook posts. Well, there is!

HootSuite 145

HootSuite Facebook How To Template 145

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). ” 2.

Eventful 85

Eventful Facebook Upcoming Conversation 85

agora pulse

MAY 26, 2016

Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. In fact, just by changing one interest you could more than double your campaign results.

Facebook 152

Facebook How To Advertising Campaign 152

Jon Loomer

MARCH 23, 2017

Facebook ad targeting is one of the primary reasons why ads fail or succeed. While I could go on and on about the various ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases and show precisely the ways that I use my primary Facebook ad targeting methods.

Facebook 156

Facebook Training Video URL 156

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Campaign: Refers to the title of your campaign, for example, employee advocacy.

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

MARCH 16, 2021

Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. Approximately 500 million people are using Facebook Stories daily. What are Facebook Stories?

Facebook 145

Facebook How To HootSuite Template 145