Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 103

Sentiment Analysis Patterns Price 103

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. Check out these tips and trends on how peer to peer texting can be a true game-changer for your business. Screentime 2015-present.

Strategy 209

Strategy Marketing SMS Mobile 209

agora pulse

JUNE 13, 2020

Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 101

Influencer Brands Collaboration Authentication 101

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

MAY 11, 2023

Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Adidas ’ recent campaign is a brand safety success story. The campaign received 57 million impressions, a 99.9% Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 130

Reputation Tools Brands How To 130

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Pam Moore

MAY 19, 2023

By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. AI can analyze consumer behavior and preferences to deliver customized and relevant content to each individual.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. AI can analyze consumer behavior and preferences to deliver customized and relevant content to each individual.

Team 147

Team Marketing ROI Training 147

Keyhole.co

APRIL 12, 2023

They can be either brand names or campaign hashtags. Event hashtags: These hashtags are related to a specific event or occasion. Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. Trending status: This metric indicates whether a hashtag is trending or popular on Instagram.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 121

Strategy Brands UGC Marketing 121

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 112

Influencer Tools Marketing Software 112

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. . Analyze conversation trends to stay aligned with your audience

Data 96

Data Sentiment API Analysis 96

Keyhole.co

MARCH 26, 2024

LEGO timed these posts with the much-awaited movie release, thus drawing more out of this collab thanks to the trending topic. Staying on top of current themes and trends LEGO might not jump on every viral trend out there, but the brand does keep up to date on current themes and topics.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

OCTOBER 4, 2021

Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. You can view daily performance or evaluate trends over a longer period of time. Learn how your audience feels about your brand using sentiment analysis. Benchmark against competitors.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

MAY 3, 2023

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Lebron James is a huge advocate for Taco Tuesday, making him a fitting choice for a #tacotuesday campaign.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 127

Skills Sentiment Team Press Release 127

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

Examples 111

Examples Brands Sentiment Reputation 111

Sprout Social

JANUARY 26, 2021

From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy. The result was a social campaign encouraging residents to share why they wear a mask and drawing support from people like the San Antonio Spurs’ Gregg Popovich.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Listen to customers If you’re implementing multiple marketing campaigns but it’s not what your customer wants, chances are you’ll experience losses.

Marketing 130

Marketing How To Sample Samples 130

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. Know Who Is Receiving More Positive (and Negative) Sentiment. Own Relevant Events and Holidays in Your Field. Then, set a goal.

Compete 159

Compete Analytics Analysis Sentiment 159

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Most notably, ongoing sentiment tracking. Take Slack , for example. Breaking up is hard to do.

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 96

Sentiment Analysis Tools API 96

Ignite Social Media

JANUARY 25, 2018

This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. The data is broken down into three tabs: overview, audience analysis and post trends. Post Trend Insights. Post sentiment- aggregated feelings about your topic.

Facebook 107

Facebook Sample Samples Sentiment 107

Likeable

MARCH 31, 2021

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Social listening can help brands improve content strategy and messaging, brainstorm creative campaigns , and create more impactful partnerships. What Is Social Listening?

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

JULY 19, 2022

Hashtags also help social marketers create viral campaigns , increase brand awareness and reach their business goals. For example, you can use Listening to find out how frequently people are talking about your topic, what related terms they’re using and the sentiment around the topic. Reference an internet trend. glassette_.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Oktopost

APRIL 11, 2022

However, understanding your competitors comes with a number of critical benefits that can help take your campaigns to an even higher level. Analyzing sentiments around different brands will help you understand how your image differs from those of your top competitors. Competitive pricing strategies.

Analysis 118

Analysis Price Influencer Sentiment 118

Social Media Strategies Summit

FEBRUARY 13, 2020

The tactic of using social ads to promote their “gated content” and drive lead generation may seem commonplace now, but Hubspot leveraged this tactic early on – helping them position themselves as the go-to destination for marketing resources like content calendars, the latest trends, and free webinars. PRIORITY PLATFORM: Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

SEPTEMBER 12, 2023

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. That requires regular monitoring of responses on your campaigns and conversations around your brand. This way, you can engage with your audience, build connections, and tailor better campaigns.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

FEBRUARY 16, 2024

Having these data in front of you, you can improve your YouTube strategy for better reach, engagement, and effectiveness of marketing campaigns. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Popular or trending hashtags they haven’t noticed yet. Why you need a YouTube competitors analysis tool ?

Analysis 52

Analysis YouTube Tools Strategy 52

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? Keywords and phrases are the best search operators for specific topics, brands, or events. However, tracking trending hashtags isn’t enough to dig into the context. Then use the advanced search’s exact phrase section to get trending tweets with topic-specific details.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. Put social data in the spotlight.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns. Google Trends. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. In events like COVID-19, your audience will be an effective barometer that guides your new focus. Listening can also help your brand stay a step ahead of a brewing crisis.

How To 124

How To Social Media Management Metrics Team 124