Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. Good luck converting the masses !

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? How can we find the most influential bloggers and get them to write about our client? What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MARCH 3, 2010

For now, it doesn't bother me a ton, because the reality is that not all clients of the agency are using social yet, etc. Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. so to carve it out is sensible.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Twenty five percent of the U.S. Among influentials? Fifty percent!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 15, 2010

link] [link] Paul L’Acosta Definitely worth 2 minutes of your time. In small businesses or one man bands it's easier to get an overview of who's responsible for what.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?

Social Media 128

Social Media Consultant Health Care Questions 128

Keyhole.co

JULY 9, 2023

Unless you sit on the gold pot, Hootsuite is definitely expensive compared to innumerable tools in the market. Keyhole Pricing: Starts from $79/mo Keyhole is your best bet when it comes to full-fledged social media automation. Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

JUNE 3, 2010

It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. link] jaybaer Definitely. Instead, he had the temerity to say that he “wants his life back.&# What a stupid thing to say. link] jaybaer I agree.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) However, you're right, I really should have included that.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 1, 2010

And anyone who tells you they absolutely know what will work for your company definitely does not understand this business. That’s what’s so admirable about companies that have clearly screwed up in social media, yet continue to change their approach until they find the right formula. You don’t have all the answers.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

SEPTEMBER 21, 2010

Great findings especially about the longer headlines as I tend to be a bit long winded so that definitely is one to jot down. Great findings especially about the longer headlines as I tend to be a bit long winded so that definitely is one to jot down. I’m sure there’s patterns I’ve missed.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Webbiquity SMM

DECEMBER 4, 2012

What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips. Fortune 500 CEOs Don’t Get Social Media!

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. But, I certainly understand your question, the term ‘social media’ has become such a broad one that its difficult to pin down its precise definition.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

DECEMBER 31, 2015

Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it. Schedule Social Posts to Save Time. Posting content on a regular basis is critical to showing up on users’ cluttered social media feeds.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it. Posting content on a regular basis is critical to showing up on users’ cluttered social media feeds. Get our Definitive email newsletter.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

MARCH 9, 2010

If you only have the resources to focus on one or two social networks, it really should be Twitter and Facebook, unless you have really solid evidence that your product and brand will be significantly more lucrative somewhere else. Jay's right that it definitely makes sense to look at all the options. Good stuff, as usual.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 21, 2010

[link] [link] Apture RT @jaybaer The 39 Social Media Tools I'll Use Today [link] [link] Caitlyn McNamara "The 39 Social Media Tools I'll Use Today"- [link] By Jay Baer crogersaz Great list, Jason. I definitely need to check out some of those. Just looked at the GIST site, and I'm definitely intrigued.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

Another wake up call and a definitive track on which some engagement efforts should be committed. So I definitely believe that Facebook, while definitely taking over lots of aspects of the world, will not be the end of websites as we know them. I decided to jump the social media band wagon a couple years ago.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Another wake up call and a definitive track on which some engagement efforts should be committed. So I definitely believe that Facebook, while definitely taking over lots of aspects of the world, will not be the end of websites as we know them. I decided to jump the social media band wagon a couple years ago.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 30, 2010

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. Im Jay Baer.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. link] jaybaer Definitely Mike.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 20, 2010

I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work.

Social Media 159

Social Media Strategy Affiliate marketing Company 159