Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

Advertising 145

Advertising Campaign Social Media How To 145

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader.

Marketing 367

Marketing Syndication Adwords News 367

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. B2B companies have an attention problem.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. definitely. ? It also gives you a consistent audience.

Influencer 106

Influencer Marketing Collaboration ROI 106

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. All of the old measurements are moot.&#. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader.

Marketing 195

Marketing Syndication Adwords News 195

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! 4 Types of campaigns and their metrics 1.

ROI 161

ROI Social Media Metrics Loyalty 161

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Influencer Dance Definitions. Who are the right influencers for your marketing campaign or program? Engagement.

Influencer 237

Influencer Authentication Survey ROI 237

The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm.

Campaign 70

Campaign Video Marketing ROI 70

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof.

Influencer 102

Influencer Brands Collaboration Authentication 102

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Focused KPIs.

ROI 60

ROI Statistics Software Metrics 60

Ignite Social Media

SEPTEMBER 22, 2021

Trying to look at mixed media modeling or some attribution to see how many sales can be attributed from your social campaigns or sales lift. This is where you want to go for just direct ROI. That’s the most kind of cut-and-dry way to measure ROI when you can track directly social to actual sales.

Social Media 172

Social Media Tips Retail Metrics 172

Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. This capability is invaluable for businesses aiming to quantify the ROI from their social media campaigns and prove social selling success.

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. The Challenge of Proving Social ROI. Where social media fits into the big picture is a crucial part of being able to prove social ROI.

ROI 60

ROI Metrics Proposal Analytics 60

Mindjumpers

APRIL 20, 2012

From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI. Slide 7: The simple definition of Social Media or let’s just call it “Online Social Technologies That Facilitate Interaction Between People”.

Analytics 277

Analytics Social Media Data Engagement 277

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. See when’s the best time to plan a budget for upcoming campaigns and in-depth analysis on how customer service works. IMHO, a good plan is definitely the key!

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Convince & Convert

JANUARY 27, 2016

They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. Evaluate Your Efforts. highlight to tweet). The Power of Paid.

Campaign 60

Campaign Influencer Case Study Marketing 60

Hootsuite

FEBRUARY 23, 2023

Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads.

CPM 135

CPM Tools Facebook How To 135

Sprout Social

DECEMBER 6, 2023

Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively. That said, these challenges don’t need to get in the way of your campaign.

B2B 118

B2B Influencer Brands Marketing 118

Webbiquity SMM

MAY 25, 2021

And the value of an email marketing campaign has come back into fashion. We can quantify the ROI. But what do the best influencer campaigns look like? There are well-defined roles, definitions, and audiences know what to expect. And they’re doing SMS, which is fascinating. I think the same is true for SMS.

B2B 306

B2B Influencer Platform SMS 306

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Loyalty 113

Loyalty Campaign Social Media Groups 113

Small Business Mavericks

JANUARY 15, 2016

How do you determine your return on investment (ROI), or should you bother? You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target. There are many things that affect the ROI of your social media. Do all of these tasks impact your ROI? There’s your ROI.

System 70

System Social Media ROI Retail 70

Sprout Social

MARCH 24, 2020

Second-guessing whether or not a campaign is actually going to pay off? The idea behind SWOT is simple: for every campaign or project, marketers analyze their strategies based on four specific quadrants (strengths , weaknesses , opportunities and threats ). Opportunities: What’s the incentive of your campaign or marketing push?

Analysis 87

Analysis Social Media ROI How To 87

Hootsuite

OCTOBER 25, 2021

Definitely don’t do that. Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. Drive leads and sales.

Social Media 142

Social Media Meme HootSuite Influencer 142

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Now, in the digital context, the definition of Earned Media it is much broader. Or conversely, to keep their names out of the news.

Marketing 199

Marketing Syndication Adwords Social Media 199

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Everyone is doing it” is hardly a good enough reason to invest in digital marketing if the ROI isn’t high enough to justify it. It helps to start with a simple definition of what digital marketing is exactly. .

B2B 136

B2B Marketing Construction Committee 136

Social Media Marketing

NOVEMBER 10, 2016

With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. They harnessed the true power of social media through powerful campaigns and intelligent strategies. This will definitely give you highest impact possible.

B2B 80

B2B Social Networking ROI Campaign 80

Sprout Social

MAY 3, 2023

CFOs are highly attuned to the overall business metrics, so you need to understand their quantitative definition of success in terms of the business plan, revenue and margins. Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth.

ROI 96

ROI Cost B2B Organization 96

Direct Marketing Observations

FEBRUARY 21, 2012

While the definition of ROI is evolving to better fit the world of relationships and networks, the ability to demonstrate ROI in hard numbers — not in followers or fans — will become a baseline business requirement in 2010. Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns.

Data 197

Data Social Media Radian6 ROI 197

Oktopost

AUGUST 4, 2023

That high ROI is reserved for businesses that can really motivate their employees in the same way you need to motivate customers toward loyalty. No strong social media marketing campaign can focus exclusively on the short-term; it’s all about consistently working toward long-term goals for driving engagement, clicks, and conversions.

ROI 62

ROI Real Estate Team Social Media 62

Ignite Social Media

JUNE 1, 2022

Now how do you launch your influencer marketing campaign successfully for virtual events? Ensure the influencer’s audience has similar characteristics and behaviors as your target audience Set specific goals for each influencer to track metrics and ROI. Read more here. Send them a few e-tix to giveaway to their followers).

Eventful 161

Eventful Social Media Marketing Influencer 161

Buffer Social

JANUARY 30, 2017

We had the pleasure of chatting with Carlos all about how marketers can get started with Snapchat and how they can tie their Snapchat marketing efforts into overall business ROI. Tying Snapchat marketing efforts to business ROI. How to run an influencer marketing campaign on Snapchat. ” How to Say Hello to Carlos (and us).

ROI 40

ROI Communities Strategy Marketing 40

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. Frequent sponsored and gifting campaigns makes their beauty products practically can’t-miss on Instagram. Collaborations, ambassadorships and product gifting can be more cost-effective than conversion-based campaigns. Affiliate links.

Influencer 110

Influencer Instagram Brands Marketing 110

Pixlee

JULY 28, 2021

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. Design agency or in-house studio content definitely has its place in marketing to maintain a clear brand vision and voice, but it can in many cases be enhanced by or even replaced with UGC for a better ROI.

UGC 98

UGC Brands Content Authentication 98

Jon Loomer

OCTOBER 23, 2019

Defining success on Instagram, both via organic content and paid ads, is definitely tricky. As a platform overall, Instagram has undergone a rapid rise in both user growth and ROI for advertisers, thanks primarily to the platform’s improved ad targeting, increased variety of ad products/types, and additional ad placement options.

Instagram 150

Instagram Tips Upcoming Advertising 150