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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Articles, website content, social media updates, email campaigns. Curation Underpins thought leadership, relationships and partnering and creates audience value. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Skills Why How. HTML, CSS and JavaScript.

Skills 334
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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
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How to Bring Humor to Community Management

Convince & Convert

A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. So, why not let them have a little fun?

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Six stats to guide agencies through their 2021 service offerings

Sprout Social

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. .

Proposal 103
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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

For years, marketers have known that first impressions are everything, and have worked incredibly hard in teams to craft a perfectly-compelling introduction for their campaigns. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

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The digital marketing trends & ideas to take into 2017, and beyond

Audiense

We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. We realised with DM campaigns that we received much faster responses than we would with email. Chances are, there are smaller influencers or groups who have far more clout in your area. Britt Adami, HaveYouHeard.

Trends 60
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What’s Next for Social Data Intelligence

Convince & Convert

In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate. In the globalized village, social media is Earth’s biggest focus group. For us at Talkwalker , data integrity comes from understanding our customers‘ needs and the sector’s direction of travel.

Data 60