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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
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How to Bring Humor to Community Management

Convince & Convert

A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. So, why not let them have a little fun?

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Six stats to guide agencies through their 2021 service offerings

Sprout Social

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. .

Proposal 102
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What’s Next for Social Data Intelligence

Convince & Convert

In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate. In the globalized village, social media is Earth’s biggest focus group. For us at Talkwalker , data integrity comes from understanding our customers‘ needs and the sector’s direction of travel.

Data 60
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Articles, website content, social media updates, email campaigns. Curation Underpins thought leadership, relationships and partnering and creates audience value. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Skills Why How. HTML, CSS and JavaScript.

Skills 334
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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

Invite people from your email list to an informal focus group on the phone. re-engagement campaigns can improve list health. If they don’t connect with your campaign, you can drop the subscribers. You can learn more about email engagement campaigns via this great course at Hubspot.

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An Introduction to Social Media for Business

Sprout Social

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Curate content from other sites in your industry, share images and other types of media. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral. Generate Leads.