Waxing UnLyrical
DECEMBER 21, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."
Waxing UnLyrical
MAY 31, 2018
Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. Image: Ramdlon via Pixabay , Creative Commons License CC0. Hashtags aren’t enough.
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Hootsuite
MARCH 31, 2020
In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.
Akamai Marketing
JULY 6, 2011
Photo by Ken Lund, Creative Commons. I mean if you have 10,000 followers or fans, but 1/2 of them are bots or people who haven’t use the social network in 45 days, is this really something to toot your horn about? One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign.
Akamai Marketing
JANUARY 24, 2012
The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” I would argue that this isn’t a “truly” social campaign since the impetus was actual paid tweets with a designated hashtag, but we’ll leave that for another discussion. But what’s the real lesson here?
Waxing UnLyrical
DECEMBER 4, 2010
Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.
SocMed Sean
DECEMBER 9, 2011
It’s not something you strive for in a social media campaign. 7) Creative Commons – Whether you like it or not, social media is beating the snot out of copyright law. Social Media trolls can be tough to handle sometimes. 2) Viral – Viral is something that requires antibiotics.
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