Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them. nuff said.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! Also – how long will this self-serving mea culpa campaign fad last?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Eventually, no.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Maybe it has to do with the size of the item or big ticket item (cost).

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? How can we find the most influential bloggers and get them to write about our client? What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media. Up 50% over last year.

Social Media 147

Social Media B2B Strategy Consultant 147

Keyhole.co

JULY 9, 2023

Keyhole Pricing: Starts from $79/mo Keyhole is your best bet when it comes to full-fledged social media automation. This top Hootsuite alternative helps you right from spotting trends, scheduling posts, tracking campaigns, and even optimizing your overall branding. I fully recommend it, and we use it year-round!

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Rebekah Radice

SEPTEMBER 28, 2015

Social selling is a common business challenge. We discussed social media, the sales process and finding your perfect marketing mix. Below is a roundup of our conversation, including 31 tips to effectively use social media to boost your sales! 31 Tips on How to Use Social Media to Boost Sales.

Social Media 161

Social Media Tips How To Hashtag 161

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. First – What are the objectives? Thanks again Katie. Great resource.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. because I had only one quarter to do a campaign that got big results or we were screwed. Any thoughts? No results at the next staff meeting = it didn’t work.

Social Media 120

Social Media Consultant Social CRM eBook 120

Sprout Social

SEPTEMBER 20, 2016

Lead generation is a marketing process where you capture interest in your products and services. Enter a campaign name and click continue. Facebook makes running ads a fairly straightforward process and you can always contact customer service if you have questions. You can do this and more with Facebook Lead Generation Ads.

Facebook 40

Facebook How To Policies Social CRM 40

Socialmedia.biz

JULY 14, 2016

I have integrated it into my processes and don’t cede ground when and if clients or colleagues refuse. If I were unrestricted, GroupHigh would help me out a lot with my longer-tail outreach, but even with small A-list campaigns, GroupHigh is a very powerful and effective tool. I just love it — and I stick with it. Human Research Team.

Influencer 60

Influencer Tools SM2 Marketing 60

Convince & Convert

MARCH 9, 2010

Any good traditional media campaign doesn't ignore the smaller publications either. This is where traditional ad campaigns have scored big – less competition for eyeballs means greater impact. In social media the waste is in man hours rather than media dollars. But that still costs money.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good food for thought: [link] [link] Justin Exactly I feel as though–and I may be understanding you wrong–that you're giving a bit too much weight to Facebook.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good food for thought: [link] [link] Justin Exactly I feel as though–and I may be understanding you wrong–that you're giving a bit too much weight to Facebook.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools).

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. What is Social Media Optimization and Why Should I Care? 6 tips for connecting with social media content by iMedia Connection.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. You can’t get half elected.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. It’s hard. Really hard.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

Adagio went through the same process when it realized, “Our sophisticated customers drink tea, and perfect cups of tea are hard to create if you don’t have a reliable means to properly time steeping.&# Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings).

Social Media 119

Social Media Strategy Mobile Consultant 119