Proactive Report

JUNE 4, 2010

Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. The first speaker was Esteban Kolsky of ThinkJar. Become a client-driven, innovative organization. Buy in from the top.

Training 69

Training Social Media Visible Technologies Social CRM 69

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. At little cost or effort, a business now potentially can reach far more customers or prospects. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. “The mainstream gaming market will always be native.

Social Media 114

Social Media Strategy Apple iPhone 114

Bare Feet Studios

AUGUST 31, 2011

We now have lots of data about how people behave on social networks and lots of good examples of campaigns and strategies that produce positive results. But because the territory of social networks in general is still confusing and overwhelming (understandably so!), many businesses tend to copy rather than investigate.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Unlikely at best. Unlikely at best.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 19, 2010

It's very easy to forget that Social Media and email can work together. It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. Great post, as usual. link] jaybaer Excellent point. Variable printing – even triggered voice mails – would be a great addition.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? link] Tim Underwood Is Your Social Strategy Proactive or Reactive? – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! Also – how long will this self-serving mea culpa campaign fad last?

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Maybe it has to do with the size of the item or big ticket item (cost).

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? How can we find the most influential bloggers and get them to write about our client? What do you think?

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Eventually, no.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Keyhole.co

JULY 9, 2023

Keyhole Pricing: Starts from $79/mo Keyhole is your best bet when it comes to full-fledged social media automation. This top Hootsuite alternative helps you right from spotting trends, scheduling posts, tracking campaigns, and even optimizing your overall branding. I fully recommend it, and we use it year-round!

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Rebekah Radice

SEPTEMBER 28, 2015

Hashtags should also be used in your next marketing campaign to align with the theme and message. A5) Use hashtags in your next marketing campaign to align with the theme and message. Sprout is an all-in-one social management platform with powerful social CRM tools built right in.

Social Media 161

Social Media Tips How To Hashtag 161

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

MAY 17, 2012

Are you evaluating user engagement over time or for a specific campaign? 5 for up to 5 social media accounts. Additional accounts cost $3 each. Best for : Managing a large number of platforms and social channels. Pros : Includes SEO tools for campaign research, management, and link monitoring.

Social Media Management 164

Social Media Management Small Business Social Media Tools 164

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Im Jay Baer.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Historical data seemed more robust as well.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

SEPTEMBER 1, 2010

because I had only one quarter to do a campaign that got big results or we were screwed. So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time.

Social Media 121

Social Media Consultant Social CRM eBook 121

Sprout Social

SEPTEMBER 20, 2016

Enter a campaign name and click continue. Aside from the technical side of ads, there are some broader reasons your ad campaign could fail: 1. In this Facebook lead generation ad, Salesforce did a great job creating an offer for businesses that currently aren’t using a CRM. Not Knowing Your Target Audience.

Facebook 40

Facebook How To Policies Social CRM 40

Socialmedia.biz

JULY 14, 2016

Yet Another Mail Merge is free to email up to 50 recipients every day (100 recipients/day during your first month) but costs only $24/year for each user or $200-$500/year to allow everyone in your domain to be able to send up to 1,500 emails/24-hours. InkyBee — Such a powerful research tool. Human Research Team.

Influencer 60

Influencer Tools SM2 Marketing 60

Convince & Convert

FEBRUARY 19, 2016

You can put someone that you’re thinking about engaging with for a marketing campaign or at an event and you can see them in context by looking to see… obviously quantified self is a topic that is important enough to me. Those kinds of platforms are well-suited to B2C, consumer goods advocacy kinds of campaigns.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

MARCH 9, 2010

Any good traditional media campaign doesn't ignore the smaller publications either. This is where traditional ad campaigns have scored big – less competition for eyeballs means greater impact. In social media the waste is in man hours rather than media dollars. But that still costs money.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good food for thought: [link] [link] Justin Exactly I feel as though–and I may be understanding you wrong–that you're giving a bit too much weight to Facebook.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good food for thought: [link] [link] Justin Exactly I feel as though–and I may be understanding you wrong–that you're giving a bit too much weight to Facebook.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools).

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. You can’t get half elected.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. It’s hard. Really hard.

Social Media 149

Social Media Strategy Energy Consultant 149

Convince & Convert

JUNE 16, 2010

Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Result: A new market discovered. I see testimonials, etc.

Social Media 120

Social Media Strategy Mobile Consultant 120