Sherrilynne Starkie

JANUARY 19, 2013

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.

Campaign 377

Campaign Engagement Focus Group Project 377

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. 60% lower cost per purchase. Owlet Baby Care.

Campaign 141

Campaign Facebook Influencer Embedding 141

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. They just don’t matter that much… 1.

Campaign 151

Campaign Advertising Cost Conversation 151

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

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Template Templates Campaign Social Media 126

Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. The process is often overwhelming for beginners. Hey, totally fair question.

Advertising 145

Advertising Campaign Social Media How To 145

Convince & Convert

MARCH 14, 2024

If you’re looking for more resources to execute campaigns and deliver on large-scale projects, you tend to look to agencies for this as they execute on what you already have planned or an already-existing strategy as they have more “hands on deck.” They also provide the flexibility to scale up or down depending on business needs.”

Consultant 145

Consultant Project Cost Resources 145

Jon Loomer

MARCH 11, 2024

But creating this long funnel was also profitable because the cost to do so was a fraction of what it would be to replicate this approach today. I’d often create “ Evergreen Campaigns ” that would display a series of eight or nine ads during a 30-day period to people who opted in to a free offer.

Construction 132

Construction Cost Price Education 132

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

Campaign 139

Campaign Social Media Social Media Management Team 139

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

The Realtime Report

APRIL 20, 2022

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs.

CPM 172

CPM CPC Social Media Cost 172

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Ready to streamline your content collection process? Ready to find the right influencers for your brand?

Influencer 106

Influencer Campaign Instagram How To 106

Jon Loomer

APRIL 19, 2023

The Typical Scaling Strategy Most advertisers who want to scale are confronted with a similar dilemma: They have a campaign or ad set that is performing well and they want to leverage that performance by spending more to get more of that result. Increase the budget of the active campaign or ad set. Set a Maximum Daily Budget Cap.

Strategy 179

Strategy Facebook Cost Campaign 179

Jon Loomer

AUGUST 9, 2023

Campaign Structure 5. READ: How to Create a Meta Ads Campaign: A Complete Guide This post walks through the entire process of creating a campaign from start to finish. This post explains exactly how that process works. Along the way, it highlights nearly every feature and option available to you. How This Works 7.

Advertising 148

Advertising Campaign Cost Compete 148

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Consider this your guide… The Role of Campaign Objectives It’s common for advertisers to misunderstand the role of campaign objectives. Your performance goal does. Don’t get cute.

Eventful 193

Eventful Conversation Campaign Types 193

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. They’re perfect for mobile and are more cost-efficient than other ad options.

YouTube 103

YouTube Campaign Adwords How To 103

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Audiense

JANUARY 25, 2018

Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Do you have the right toolkit to succeed? Influencer Nurturing.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Social Media Strategies Summit

MARCH 1, 2024

AI Tools To Ease Video Creation Process Among businesses that don’t currently “do” video marketing, 33% say they’re being held back by a lack of time , 20% think video is too expensive, and 15% simply don’t know where to start. Growth of Video in Email Marketing Email is one of the most cost-effective marketing channels.

Video 231

Video Trends Marketing Mobile 231

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Manually tracking individual mentions is a time-consuming process. Guest post by Mehdi Hussen.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

APRIL 9, 2024

By connecting with them through a relevant and personalized marketing approach, you’ll be able to start building a relationship that will streamline the process of nurturing and converting them once they can be qualified as leads. At the same time, these campaigns also benefit significantly from planning and organization.

B2B 62

B2B Marketing ROI Hubspot 62

SocMed Sean

MAY 8, 2019

Sometimes, this makes it very difficult for small businesses and start-ups to develop persistent marketing strategies that meet customer expectations, while maintaining a sensible, cost-effective budget over a long period. Because Google places ads at the top of the search results pages, you can buy your way to the top with a PPC campaign.

SEO 239

SEO Strategy Tips Marketing 239

Jon Loomer

AUGUST 21, 2023

You think that the way that you set up campaigns is special. Your basic campaign setup does not make you unique. “But I don’t want them to see how I set up their campaigns.” It’s Not Your Secret Sauce I can tell you right now that the way you set up your campaigns isn’t unique. ” So?

CPC 142

CPC Advertising Campaign Eventful 142

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. In the United States, 33.2 of all U.S.

Marketing 172

Marketing ROI Small Business Yahoo 172

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 84

Campaign Report Social Media How To 84

Jon Loomer

MARCH 29, 2022

Advantage+ products prioritize automating the campaign creation process. Advantage+ App Campaigns. Advantage+ App Campaigns (formerly Automated App Ads ) allow you to streamline app install ads. Advantage+ App Campaigns allow you to set up app install ads with fewer steps for the audience and ad creative setup process.

Campaign 189

Campaign Advertising Features Conversation 189

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 103

Influencer Marketing Collaboration ROI 103

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Many checks are made during the process, including assessing the influencer's follower numbers, engagement rate, and content quality.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Jon Loomer

SEPTEMBER 15, 2022

The actual process is the same and those metrics can be used across both locations. This can be critical to properly evaluate the performance of a campaign. For example, if you are optimizing for a purchase, you should care most about the number of purchases, the cost to get those purchases, and maybe the ROAS. Engagement Score.

Metrics 214

Metrics Examples Facebook How To 214

Pam Hughes

NOVEMBER 2, 2021

Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. Many brands are increasingly relying on Agile techniques to ensure their marketing campaigns succeed. Adopting an Agile marketing strategy may be the answer. Prepare your team.

Campaign 63

Campaign Strategy Marketing How To 63

OnlineRockersHub Marketing Blog

MARCH 20, 2020

With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008. Agorapulse.

Campaign 88

Campaign Tools Social Media Facebook 88

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Many checks are made during the process, including assessing the influencer's follower numbers, engagement rate, and content quality.

Small Business 147

Small Business Review Influencer Collaboration 147

SocMed Sean

FEBRUARY 24, 2022

Here are five reasons why you should continue using Facebook in your marketing campaigns this year. One reason business prefer digital marketing to traditional media is because the marginal cost per promotion is significantly less expensive. The average Facebook ad only costs $5.99 The answer is absolutely yes!

Facebook 130

Facebook Strategy Travel Marketing 130

Keyhole.co

NOVEMBER 10, 2023

Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company. But competitor benchmarking compares your processes, products, and ROI against competing brands. But competitor benchmarking compares your processes, products, and ROI against competing brands.

Metrics 59

Metrics Analysis Comparison Price 59

Buffer Social

JUNE 28, 2023

It's unlikely we would make a change to our website, emails, or ad campaigns without first proving through an experiment that the change will lead to more conversions. The four stages of a successful marketing experiment For our team at Buffer, the experiment lifecycle process if four stages.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

The Realtime Report

AUGUST 12, 2020

It also helps with the efficient inventory tracking, and even with time, costs and energy savings. This way, automation helps businesses perform repetitive tasks while gathering large amounts of data to be used for future campaigns. This part of the automation process is used to target consumers for personalized offers.

Collaboration 168

Collaboration Software Energy Process 168

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Next, you’ll need to create an estimate of the costs associated with different marketing activities.

Marketing 128

Marketing How To Sample Samples 128