Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Social media expertise.

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Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

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Keyhole.co

OCTOBER 20, 2022

Keyhole is a real-time conversation tracker that provides social listening, influencer, and profile social media analytics across platforms such as Facebook, Twitter, Instagram, etc. Manually calculating engagement rate for each social media account? Request A Demo. Try Keyhole for free.

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Engagement Metrics ROI Comparison 105

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

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HootSuite Price Sentiment Social Media Management 52

Sprout Social

FEBRUARY 29, 2024

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. AI is changing the game and setting new benchmarks for business excellence.

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Patterns Sentiment Analysis Proposal 121

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. We’ve got a whole blog post on what social listening is and why it matters so much for brands. What are social listening tools? Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

NOVEMBER 8, 2023

By capturing the emotional undertones in customer feedback and conversations, businesses can gauge satisfaction levels with greater accuracy. Gain real-time consumer insights Sentiment analysis can help you capture instant feedback during product launches and campaigns. Here’s how. Interested in learning more?

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Sprout Social

MARCH 29, 2023

We continuously promote our culture and employer brand until the timing is right, then we have our foot in the door and are ready to engage in conversations that help us convince top talent Sprout is their ideal choice.” When they started using social media to assist with hiring bus operators, they saw a 60% increase in resumes.

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Social Media Strategy Team Review 101

Hootsuite

MARCH 2, 2022

So it’s worth investing some time and money to get social media for retail customer service right. Chatbots , conversational artificial intelligence , and tools for managing your social inbox can all help. For specific strategies, check out our blog post on how to work with social media influencers.

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Retail Social Media Brands Tips 104

Sprout Social

OCTOBER 4, 2021

While your owned data serves as a critical input for your social strategy, it’s not telling you the whole story. Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. are mentioned in larger conversations. Assess performance by network.

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Data Metrics Sentiment Analytics 124

agora pulse

AUGUST 17, 2020

Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy. What Is a Social Media Strategy? People who signed up to your newsletter or asked for a demo of your product). More conversions.

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Social Media Strategy Marketing How To 171

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. With all the news around COVID-19, our usual social content just doesn’t feel relevant. — Sprout Social (@SproutSocial) March 13, 2020. Published on Categories.

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Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity. We got you.

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Instagram How To Retail FAQ 90

Hootsuite

JULY 25, 2023

. #1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media. But social media’s conversational nature often means you’re not just putting information out there.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” For Vizient, that tool is Employee Advocacy by Sprout Social.

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Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. The next step in the Nike analysis would be to see the impact the campaign had on Nike’s overall performance.

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Social Media Analysis How To Analytics 84

Sprout Social

NOVEMBER 19, 2020

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. Use social listening to keep a finger on the pulse of what’s in and what’s out.

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Travel Sports Exercises Sentiment 121

Unmetric

JUNE 11, 2019

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

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Oktopost

DECEMBER 22, 2019

If you’re really listening, you have a better chance of defining and steering the conversation. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Oktopost specializes in social media management for B2B companies.

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Tools B2B Sentiment Notification 116

Sprout Social

APRIL 9, 2020

It drives conversations around your brand, fuels your business and informs the content you create and share. . It can help your brand enhance ad campaigns before they launch, create more impactful creative assets, understand which concepts steer your audience through the marketing funnel and so much more. .

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Sprout Social

MARCH 21, 2019

Sprout Social. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Price: Starts at $99 per user per month, sign up for a 30-day free trial or request a demo. Guess you saw this coming—we made our own list! Union Metrics.

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Analytics Twitter Tools Strategy 105

Hootsuite

OCTOBER 28, 2019

This article identifies the social media metrics that really matter, why they’re important, and how to track them. The social funnel: a breakdown. Conversion metrics. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

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Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

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ROI Analytics Influencer Campaign 105

Oktopost

MARCH 23, 2020

Social Marketing . Marketing Manager, Social Media Manager, PR Manager. Social Media Post Schedulers , Analytics, Brand Watchers. Marketing Manager, Digital Marketing Manager. This requires sound content, strong email campaigns, and good social marketing. Summing Up.

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Marketing Metrics B2B Software 98

Sprout Social

MARCH 20, 2023

After all, 39% of consumers like to see real customer testimonials or demos (The Sprout Social Index). Glossier has even humanized promotional content: “If we’re running a larger campaign, we might show bloopers from set, or behind-the-scenes footage like products being made in the factory.” Build your case. And score buy-in.

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Buy Video How To Template 118

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Employee advocacy can take many forms, but the most common and effective channel is social media. Recognition or a re-share on the main company social accounts can also be a great motivator. What is employee advocacy?

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

NOVEMBER 28, 2019

You may never need them, but they can save your broadcast if you suddenly freeze once the camera’s on, or if you hit a lull in your conversation with a guest. While viewers expect social video to be polished, audiences often enjoy the opposite in Facebook Live video. Product demos and tutorials. Product or campaign launches.

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Video Facebook Notification API 145

Sprout Social

NOVEMBER 28, 2022

In fact, 39% of consumers say they like to see customer testimonials or demos from brands. Engagements, followers and conversions are more than just metrics—they’re actions taken by fans. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. Include pets.

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Instagram Engagement Brands Avatar 127

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics. LinkedIn provides a detailed performance overview for paid advertising, including engagement, leads, and conversions.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Hootsuite

JULY 20, 2023

Benefits of social media analytics in healthcare Save time by doing more of what works—and less of what doesn’t Social media analytics allows healthcare organizations to track the performance of their social media campaigns and identify what content resonates with their target audience. Measure ROI.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Hootsuite

APRIL 6, 2023

Why social media is different for banks and credit unions Banking is a heavily regulated industry. Your banking social media strategy is going to need a different touch from, say, a TikTok teen posting their mall haul. Here are a few tips to help you kick off your social media strategy.

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Banking Social Media Tips HootSuite 105

Hootsuite

JANUARY 10, 2024

Book a Demo 2. a month Who it’s best for: Designers, small business owners, social media managers, students 8. a month Who it’s best for: Social media managers looking to repurpose existing content 13. It uses machine learning (ML) to optimize ad campaigns across a variety of social media networks.

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Tools HootSuite Price Marketing 99

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Hootsuite

JULY 13, 2023

Magic happens on social media when the right stories are heard and the right conversations are started. The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Free 30-Day Trial 2.

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Comparison HootSuite Hubspot Price 76

Oktopost

JANUARY 17, 2024

Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. It turns your product into an “in demand” one, generating inbound inquiries and purchases, plus faster, higher quality outbound conversions. What influences conversions down the funnel.

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Metrics Cost Hubspot Analytics 62

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

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HootSuite Marketing Social Media Management Skills 130