Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?

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Brand Monitoring Tools HootSuite Brands 98

Hootsuite

NOVEMBER 5, 2021

Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. Now, Hootsuite’s Dashboard enables you to customize text, mentions, emojis, and switch up the hashtags for each social network—without having to schedule each one as a separate post.

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HootSuite Notification Hashtag Upcoming 116

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Lemons – Demo – Brye. Make your content accessible. remibader.

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Trends Influencer Strategy Hashtag 145

Hootsuite

FEBRUARY 24, 2023

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Source: Salesforce Social Studio is also built for social media listening.

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HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

MARCH 2, 2022

Chatbots , conversational artificial intelligence , and tools for managing your social inbox can all help. Research from Meta shows that campaigns combining influencer ads with regular social media ads are 85% more likely to result in people adding products to their shopping cart. We’ll get into specific tools later in this post.

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Retail Social Media Brands Tips 104

Hootsuite

AUGUST 15, 2022

Email marketing campaign. Set up an email marketing campaign and watch your ROI grow, and grow, and grow. The chatbot can handle the easy FAQs, and when a customer support rep is needed, they can step in and take over the conversation. Get a free Heyday demo. Use hashtags to reach new audiences. See it in action.

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. Both co-marketing and co-branding campaigns bring engagement from the jump.

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Strategy Brands Hubspot Survey 131

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Adaptable and flexible.

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UGC Content HootSuite Authentication 145

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia. Stuart Weitzman. Under Armour.

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Campaign UGC Content Tourism 43

Sprout Social

OCTOBER 4, 2021

Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. the topic, format or hashtag) can help guide smarter content creation. are mentioned in larger conversations. To get an accurate picture of your performance, you also need to assess your earned data.

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Data Metrics Sentiment Analytics 124

Unmetric

MAY 30, 2019

In recent years, there has been a major shift in social from text to media-based conversations. With images being the main conversation driver on social, there are quite a few questions that keep marketers up at night including the following: What makes visual content memorable and shareable? more engagement than those without.

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Brands Analysis Analytics Campaign 95

Hootsuite

AUGUST 16, 2023

When you’re doing initial research into which tools to choose, make sure you try them out before you commit or schedule a demo to see how they work. Hashtag research? Allowing your teammates to jump in to edit dates, add campaigns, or share their thoughts is vital. where you can see the tools in action. Is it caption writing?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Sprout Social

JUNE 27, 2023

It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Boost sales conversions Social proof is everything. Review analysis gives you insights into all these factors so you can improve your end-to-end customer journey for higher satisfaction and conversion.

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Review Brands How To Analysis 128

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Book A Free Demo.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Just feed it a few details about upcoming events or campaigns and then let the AI generate dates, times, and content types for your brand. Book a free demo today.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

NOVEMBER 19, 2020

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. — Capital Weather Gang (@capitalweather) October 16, 2020. Choose your bike over your car ??

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Travel Sports Exercises Sentiment 121

agora pulse

AUGUST 17, 2020

Or maybe you are going to start your very first social media campaign? People who signed up to your newsletter or asked for a demo of your product). More conversions. Conversions. All channels] Thursday : Share our old blog post to the #ThrowbackThursday (also #TBT) hashtag. What Is a Social Media Strategy?

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Social Media Strategy Marketing How To 171

Sprout Social

MARCH 21, 2019

Use the Twitter Trends Report to discover trending topics and hashtags across the platform. Price: Starts at $99 per user per month, sign up for a 30-day free trial or request a demo. Its Twitter analytics offerings also include keyword listening , campaign reporting and competitor analysis. Union Metrics.

Analytics 105

Analytics Twitter Tools Strategy 105

Unmetric

AUGUST 19, 2019

Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! This is why you need a dedicated social media monitoring tool to help you manage and keep an eye out for conversations that are relevant to your business. Track relevant hashtags. Did you know there are 3.5

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Social Media Tools Price Hashtag 91

Oktopost

DECEMBER 22, 2019

If you’re really listening, you have a better chance of defining and steering the conversation. Awario can help you find and participate in conversations about your brand across a wide range of platforms, promising prompt discovery by crawling over 13 billion web pages every day instead of relying on third-party monitoring services.

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Tools B2B Sentiment Notification 116

Talkwalker SM

FEBRUARY 8, 2016

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Track the success of your marketing campaigns using the Talkwalker Virality Map.

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Hashtag Marketing YouTube Campaign 93

Convince & Convert

DECEMBER 5, 2017

The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. REI’s marketing team spearheaded the #forceofnature campaign, but it was Support who spotted and responded to this fan’s touching photo. Technology to the rescue!”

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Social Media Marketing Team Upcoming 208

Unmetric

JUNE 11, 2019

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. It helps track social media accounts and manage marketing campaigns. Salesforce Social Studio is a social media management suite that allows you to listen to real-time conversations about your brand. G2Crowd Rating: 3.7.

Analytics 125

Analytics Tools Social Media Curation 125

Unmetric

JULY 9, 2019

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. In addition to that, the tool also tracks the engagement score of hashtags used in your tweets, brand campaigns, and retweets. Sign up for a demo. Brands use Twitter for a whole bunch of reasons.

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Analytics Tools Twitter Hashtag 72

Sprout Social

AUGUST 26, 2020

Conversations and engagement are constantly happening on social media, and you want your new team member to feel prepared. Give your social media manager a chance to try things out before they’re actually sharing content and conversations with the public. Practice messaging scenarios. Use onboarding templates and worksheets.

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Team Social Media Social Media Management How To 139

Pixlee

NOVEMBER 19, 2020

But this doesn’t mean you should put in all your marketing efforts into your email campaigns and completely write off social media. . Influential: Engaging people is one thing, but converting them is the ultimate goal of marketing campaigns. Go beyond traditional creative with UGC. Run a Social Media Contest Through Emails.

Social Media 52

Social Media UGC ROI Newsletter 52

Oktopost

JULY 18, 2019

Customer testimonials, product demos, and even employee advocacy can all be included within this strategy as long as the content is visually appealing for the Instagram audience. . Make sure to take advantage of the wide array of Instagram features such as videos, hashtags, live streaming, and stories. Pay attention to other metrics.

B2B 99

B2B Instagram Metrics Social Networking 99

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. Key features: Social listening and campaigns: This helps you monitor what people think of your brand and gauge campaign performance in real time. Go beyond scheduling with Keyhole 5.

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HootSuite Price Sentiment Social Media Management 52

The Realtime Report

JANUARY 28, 2017

By using conversational keywords (event hashtags, topical hashtags, mentions of brands, mentions of influencers) and bio keywords (job title, company, location), you can really hone in on your target audience and find those who are actively researching solutions in your space. Last May, we sponsored the Marketo Nation Summit.

B2B 91

B2B ROI Social Media Hashtag 91

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign. What is employee advocacy? Give back (e.g., View this post on Instagram.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

FEBRUARY 13, 2019

Advanced Listening also brings new channels into the fold with data from Twitter, Instagram, Reddit, Youtube, Tumblr, Blogs, Forums and more to make sure you can get a complete view of the social conversation around your desired topic. Get to your “aha!” moments, fast. Put social data in the spotlight.

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Authentication Analysis Sentiment Tumblr 103

Unmetric

AUGUST 28, 2019

With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. The tool gives you real-time insights on feedback from your audience on your brand’s campaign performance. Pricing: N/A. G2Crowd Rating: 4.1.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

NOVEMBER 28, 2022

In fact, 39% of consumers say they like to see customer testimonials or demos from brands. Engagements, followers and conversions are more than just metrics—they’re actions taken by fans. Show early brand content, like throwbacks to your original products or old campaigns and post styles. Add custom birthday hashtag.

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Instagram Engagement Brands Avatar 127

Talkwalker SM

JULY 23, 2015

Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region.

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Sentiment Reputation Fashion Campaign 60

Pixlee

NOVEMBER 21, 2017

Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand. Here you can see aggregate data of engagement rates and follower counts for each influencer, as well as performance of content collected using your brand hashtag.

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Social CRM UGC Aggregator Influencer 42

Keyhole.co

OCTOBER 31, 2022

Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Hashtags and Their Significance.

Hashtag 52

Hashtag Analytics Tools Price 52