SocMed Sean

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Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

SocMed Sean

Here are some thoughts about including Pinterest as an effective part of your campaigns. As Pinterest embraces a more video-focused format, this can be a good opportunity for marketers who use video as a strong part of their campaigns. Campaigns are the highest level of advertising structure on Pinterest. Is Pinterest Dying?

Strategy 195
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type. Conversions could be sales, signups, subscriptions, etc…Essentially, most CMOs or marketing strategists want high-quality traffic. No problem, right?

SEO 239
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[Comic] Why Are We On Facebook?

SocMed Sean

Before launching new social media channels and campaigns, you should be thinking through the specifics of what you want to accomplish with channels like Facebook, Twitter and YouTube. Hopefully, the conversations in the comic above aren’t happening in your company. And they are right to ask the question!

Facebook 273
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The Secret Formula To Social Media Success (shhh…don’t tell)

SocMed Sean

Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition.

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

link] — Wendy’s (@Wendys) December 6, 2018 Add to that, they work hard listen to the conversation and then engage with their followers. Sorry Durrr Burger, you got the frozen beef and we wipe you off the map. Who’s next? Sometimes, they use humor to taunt their competitors.

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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

Instead of marketing to the many, try building relationships with those that can become advocates for your products and services and spread positive messages to their peers As shown in the graphic above, brands and organizations need to appoint community managers whose job it is to listen to the online customer community and develop clear, concise (..)

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Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC

SocMed Sean

If you want your course to succeed, you need to learn about marketing, engagement, retention, and conversion. These keywords will help you in developing a more relevant course with the audience in mind as well as fuel potential targeting keywords for any paid media, PPC, or social media advertising campaigns.

Course 178