Small Business Mavericks

JANUARY 28, 2012

Conversions? Engaging in a pay-per-click campaign is fine, and measuring traffic and conversions is always going to help with future planning, and perhaps even modifying your current campaigns. The most important metric for any small business is the return on investment (ROI) that is measured against any campaign.

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

MAY 6, 2015

The average content marketing campaign can deliver KPIs equal to or better than most native advertising campaigns, but there are distinct differences. native campaigns yield higher views, site traffic, and social engagement. benefits of content marketing are increased organic rankings, optimized conversions, and brand awareness.

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

NOVEMBER 3, 2014

On the other hand, many times it’s a nudge to conversion. Remarketing for Dynamic Search Ads (RDSA) — apply your remarketing audience list to a Dynamic Search Ad campaign to focus further. It’s that targeted ad reminding you where you’ve been on the internet, and sometimes it’s creepy.

Tips 111

Tips Small Business Campaign Engineering 111

Small Business Mavericks

AUGUST 18, 2014

Look at “% new visits” and first-click conversions in search funnels reports to avoid deleting upper funnel keywords. Put a value on keywords that assist conversions with the Model Comparison report. Track phone calls and video plays as conversions. See all conversions side-by-side in campaign reports in Analytics.

Analytics 87

Analytics Adwords Comparison Report 87

Small Business Mavericks

MARCH 5, 2012

For that matter, how do you measure the success of an online social media campaign? An offline business finds it difficult to measure the success of a newspaper advertising campaign, however, an online business can very easily measure the success of a paid-per-click advertising campaign.

Small Business 101

Small Business Patterns Sports Statistics 101

Small Business Mavericks

NOVEMBER 19, 2014

It might be effective store design resulting in smoother operations, or effective office practices resulting in efficient procedures or effective PPC campaigns resulting in more conversions. This is our goal in business, no matter what our business is — having the effect we are aiming at. Bing is no different.

Hotels 102

Hotels Small Business Engineering Campaign 102

Small Business Mavericks

JULY 18, 2014

Here’s the gist of the research done in a survey of 300 US digital marketers: Email is considered most effective for customer retention(56%), building awareness(41%), boosting acquisition(37%) and increasing conversion(42%). E-mail Marketing for Small Business digital marketing email Email Marketing'

Survey 111

Survey Small Business SEO Social Media 111

Small Business Mavericks

FEBRUARY 21, 2012

If conversion levels are good, and the bid price on your keywords are not too high, then Twitters self-serve platform may be better than Adwords. Before jumping in to a Twitter ad campaign, I’d be looking at my current Twitter traffic to see which pages they are going too, and whether or not there is a reasonable conversion rate.

Adwords 105

Adwords Platform StumbleUpon Twitter 105

Small Business Mavericks

NOVEMBER 1, 2012

Nor is it all about driving traffic and conversions with pay per click advertising. Create your ads and see which ones get the best click throughs and conversions. Use that information to strategize your organic search campaigns. Internet marketing is not only about chasing SERPs for that coveted No.

SEO 93

SEO Mobile Engineering Organization 93

Small Business Mavericks

DECEMBER 30, 2014

Marketing campaigns are the same way. I’m glad that Facebook apologized, but the best thing about this situation has been the increased conversation about the need to pay attention to what is going on. Social media has put every error in judgement under a microscope and then broadcast it into a reputation management challenge.

Reputation 98

Reputation Review Metrics Eventful 98

Small Business Mavericks

AUGUST 6, 2013

Search engine ranking increases – Take a look at your keyword list and take note of the rankings for each keyword at the beginning of your marketing campaign. Conversion rates – This is one of the most important metrics to look at no matter how much traffic you are getting. How many pages does your average visitor view?

Metrics 98

Metrics Engineering Small Business Analytics 98

Small Business Mavericks

MARCH 14, 2013

Here’s a hint, though, when it comes to starting your social media campaign. Listen to the tone of the conversation. Listen first, shout later. If you are just taking to social media on behalf of your business, take the time to listen first. Put your ear to the ground and hear what others are saying.

Social Media 93

Social Media Campaign Conversation Engagement 93

Small Business Mavericks

APRIL 18, 2013

Nothing can kill a campaign faster than the client not being fully committed. You’ll get the wrong kind of traffic and see fewer conversions. If not, let them know. That will cost your business money and lower your ROI.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

MAY 30, 2012

You could publish more content, improve your SEO strategies, and perhaps run a PPC campaign during those low periods. Conversely, peaks are when you should be active around your business. Chances are, your customers are just not ready for you at that time.

Small Business 93

Small Business Retail Project SEO 93

Small Business Mavericks

JANUARY 23, 2012

They are not placed in these areas for practical purposes; they are being used as part of a consumer education/branding campaign by marketers, particularly the big national brands. You’ll see them on billboards, the sides of buses and trains, and even on television.

Small Business 93

Small Business Smart Phone Discount Cost 93

Small Business Mavericks

DECEMBER 29, 2015

If you find that your e-mails aren’t leading to more conversions, it’s because your audience is not being engaged with your content. Writing engaging and enticing subject lines for your e-mail marketing campaigns is one of the most important things you can do for your business. Produce more of those types of e-mails.

Strategy 70

Strategy Marketing List Newsletter 70

Small Business Mavericks

JULY 9, 2012

That said, when you devise your next social media campaign, try to make it conversational. If you can’t connect with your audience in social media and have a conversation with the people who buy your products, then you will likely start being ignored. Try connecting with your audience. I mean, really connecting.

Social Media 98

Social Media Marketing ROI Consultant 98