article thumbnail

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Advanced campaign tracking tools make it much easier to identify issues and correct them. Just remember that a successful social media campaign must have a clearly defined set of objectives with measurable outcomes or key performance indicators (KPIs). Companies that Use Social Media for Clinical Trial Recruitment.

Research 194
article thumbnail

How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Brands in the Pharmaceutical Industry Stack Up

Unmetric

In this piece, we specifically look at metrics, content, and campaigns of 15 brands. Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi. Content & Campaigns. growth rate.

article thumbnail

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Your campaign hashtags. The result? Your product name.

article thumbnail

What To Do When Your Facebook Ad Gets Rejected

Webbiquity SMM

Liquor companies, for example, can’t advertise to anyone under 21, or to people within certain regions. Medical and pharmaceutical companies can’t advertise products requiring prescriptions to acquire. Review Facebook’s rule book to check for additional industry rules for your business before you run your ads.

Facebook 100
article thumbnail

This can be done as part of the before mentioned buy-sell agreement.

Writtent Blog

This latter point relates to the fact that US Government statements have suggested that they intend to negotiate for US pharmaceutical companies to charge higher prices for medicines sold to the NHS as part of any UK-US free trade agreement. You might not have been able to reach an agreement and are now faced with going to court.

Buy 40
article thumbnail

5 Expert Tips for Effective Social Media Risk Management

Hootsuite

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Damage to reputation Your company’s social presence contributes significantly to its overall brand reputation. These may eventually impact your company’s bottom line.