The rise (and rise) of mobile retail, the advance of smartphones and connected devices, and the heightened interest among companies across all verticals (retail, automotive, finance, pharmaceutical — the works!) To this end the Mobile Marketing Association (MMA) is collaborating with Millennial Media , an independent mobile ad and data platform company, and MobileGroove to research and produce a comprehensive knowledge resource. The drivers are many and the impact is tremendous. make it imperative for us as an industry and ecosystem to ask (and answer!) MORE >>

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. Minnesota-based keynote speaker, sales trainer, motivator, creator of fresh strategies for selling to crazy-busy people; author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies. Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. What is it? aaker. MORE >>

OTC pharmaceuticals. can see the home care products and OTC pharmaceuticals.  And why is Starbucks so often hailed as the #1 social media company in the US then? Are you still wondering just how to integrate social media into your marketing mix? “While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR. Online Resources. 73% electronics. MORE >>

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. However, for companies in highly regulated industries, especially healhcare, the stakes are high to get it "right.". He has developed and implemented programs for numerous major global and domestic pharmaceutical companies, nonprofits, medical associations and government organizations.  Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show.  30 minutes. MORE >>

Specifically, the company has extensive experience working with a variety of mobile barcode providers including Microsoft’s proprietary TAG reader. His companies are well known for being ahead of the curve. His top five predictions for 2011 are: 1) 50% of all Fortune 500 companies will be exploring some form of integrated marketing using 2D barcodes. 3) Printers and outdoor media companies that offer integrated media services to their customers and clients will see sales rise by 15-35 percent. He should know. 5 ) New 2-dimensional formats for barcodes will emerge. MORE >>