Trending Sources

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. The Complexity Conundrum. I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Companies can’t be. disagree.

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Such data can help various departments within pharmaceutical companies to improve their products. For pharmaceutical companies, insights like these are a must-have when it comes to getting to know what their customers’ issues are. Women’s health is a massive topic online. Between Savior and Side Effects: The Good and the Bad of the Pill.

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers.  We’ve used the Talkwalker social listening platform  to dig deeper into the conversation and find some insights into how the Zika virus has been discussed online in the past six months. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months.

Indispensable guide to all of the world's pharmaceutical companies.

Stay N' Alive

Content Tagging For Better Social Media Analytics

Talkwalker SM

Because of how difficult it is to analyze language and context, no sentiment analysis tool is 100% accurate but it helps brands and companies to achieve an overall sentiment vision of a particular brand or topic. In the past, a brand from the pharmaceutical industry for example would see most posts talking about  drugs, illness and treatments typically tagged as negative. For No more!

How the Recent Surge in Pharma Deals is Dominating Media Headlines

Convince & Convert

” Unsurprisingly, yesterday was dubbed as Super Thursday in pharmaceutical dealmaking — we then decided to uncover more insights from the acquisitions, while comparing the two side-by-side. Abbott Laboratories Buys St. Jude Medical. Yesterday, it was announced that Abbott Labs would acquire St. Jude Medical in a $25 billion deal to expand heart device research and business.

Six Tips to Improve Business Innovation

Spin Sucks

Your company can’t be built with employees who are afraid of the unknown. We intentionally recruit people from all walks of life; from a cellphone salesman looking for something more, to a pastor pursuing a career change, to a pharmaceutical market researcher in search of a new and refreshing career path. By Chris Bye. Fears Kill Business Innovation.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. What is it? aaker.

Realignment #4: The New Engagement – from Participation to Connection

SocialFish

It is also the path to growth into new services, products, partnerships, and categories of membership for other categories and levels of employees within a company. In successful, market-leading companies, customer relationships begin rather than end with sales. In this way, we are now able to advise companies and add strategic consulting to the value members can get from us.

Career Advice for Writers: How to Become a Copywriter

Writtent Blog

The  US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for  digital marketing talent. Nurses could find work writing about health care or medical devices, and former chemists could become marketers for pharmaceutical companies. Image source. Use Your Education to Your Advantage. Do you need a 4-year degree?

Outsourcing Medical Package Testing

Idaconcpts

If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or pharmaceutical firm to invest in this type of equipment. Seal Testing. Leak Detection Testing. Aging Test. Test Methods.

3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

vividly remember debating whether we should use www.internetdirect.com or [link] on a series of ads my first online company ran in PC Magazine, Net Guide, and Internet World in 1994. Thus, unless you are in the pharmaceutical marijuana trade, I believe replacing a URL with a QR code falls into the category of ordering pizza online – doable, but more trouble than it’s worth.

The Future of Pharma Marketing: The Game Changer (Part 2)

Blue Focus Marketing

Facebook told pharmaceutical companies as of August 15, they will no longer be able to disable the comment feature on their Facebook pages. Up until recently, pharmaceutical brands could seek permission from Facebook to disable comments on their Facebook pages, citing compliance and regulatory concerns to control content on their pages. were using iPads by the end of 2010. 

Drunk On The Social Media Kool-Aid

Twist Image

My company, Twist Image , sells marketing and communications services (with a focus on the digital/online channels). " Ultimately, I use Social Media as a publishing and engagement platform to create attention, awareness and interest in my company. Last year, I was attending a pharmaceutical marketing conference and one of the organizers asked if I had met a specific individual. they are the Seth Godin of the pharmaceutical marketing industry." It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. The Social Media pivot. vimeo.

The New Employee Experience (EX) @MNBurgess to Deliver @Conferenceboard on 5/28 #SocBiz

Blue Focus Marketing

Thompson , Director, Organizational Engagement, Boehringer Ingelheim Pharmaceuticals, Inc. ( @Boehringer ). From my abstract: Companies the world over are focused on the pursuit of User Design (UX) and the importance of the Customer Experience (CX). Many Many companies are still learning that traditional command-and-control models may not be the best fit for today’s business.

What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

Imagine the potential if any automobile parts company know what kind of vehicle everyone has – they could make a lot of custom little Facebook ads for you that said “Get a new stereo for your Kia Soul.” ” Pharmaceutical companies could have a field day with publicly available health information in a timeline format. The Best Facebook News Feed Setting.

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2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. What is it? Amber Buhl.

The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)

Blue Focus Marketing

According to the L2 Digital IQ Index: Pharma & Healthcare Providers,April 18, 2011, Report.   “Drug companies have relied on their sales representatives – and often a catered lunch – to reach doctors and shower them with samples.”. Digital research firm  eMarketer tells us:  “the pharmaceutical industry hasn’t fully adopted web 2.0 Social Media Goes Untapped in Pharma. Enjoy!

New Media By Design

Twist Image

Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the moment. It's hard for the most respected traditional media outlets to break major news events in this day and age. There's even been some recent discussion online about whether or not any one outlet can break news anymore with an exclusive report because of our always on/always connected world.

What the Future Holds for B2B Social Media Marketing

mashable.com

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

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How Consumers use Social Media During Purchase

Proactive Report

OTC pharmaceuticals. packaged foods. I can see the home care products and OTC pharmaceuticals.  And why is Starbucks so often hailed as the #1 social media company in the US then? Are you still wondering just how to integrate social media into your marketing mix? Online Resources. 73% electronics. 67% automobiles. 66% baby care equipment. 64% household appliances. beverages.

What To Do When Your Facebook Ad Gets Rejected

Webbiquity SMM

Liquor companies, for example, can’t advertise to anyone under 21, or to people within certain regions. Medical and pharmaceutical companies can’t advertise products requiring prescriptions to acquire. Guest post by Pierre-Lou Dominjon. Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered.

How to Keep Your Blog Hacker, Spammer, and Spyware-free

ProBlogger

Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. To a large extent, many are playing the numbers game to try to build black-hat links or manipulate website content for the benefit of helping illegitimate companies rank higher in search engines. The single most important tip?

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Automotive. •  Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. •  Christopher Barger – Director, Global Social Media at General Motors. •  Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Here you go. Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

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Top Tips For Packaging Your Goods

Idaconcpts

Your packaging is one of the few ways you can set your business apart from the opposition – particularly if you are selling something that other companies are selling too. Certain industries, such as those offering medical and pharmaceutical goods, require special attention to several factors. As long as it gets there, who cares how it’s wrapped right? Branding. Extras.

10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent Blog

Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative. The following example from the HubSpot blog illustrates how the company is able to promote their content assets , while providing distinct value to prospects, by creating a text call-to-action :  Image credit: HubSpot. 4. Use Better Keyword Research. Unlikely. The lesson?

Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. However, for companies in highly regulated industries, especially healhcare, the stakes are high to get it "right.". maybe 3 guests. topic about social media marketing. Miss the show?

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

www.mckinseyquarterly.com

The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. tools present a vast array of opportunities—for companies that know how to use them. tools present a vast array of opportunities—for companies that know how to use them. has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. First time here? Read our Quarterly Basics.

Twitter Commits Suicide (or Twipocalypse Now: Redux)

TwiTip

Neal has worked for Comcast, GlaxoSmithKline, Qwest Communications, Paramount Pictures and Warner Brothers and his clients have included the United States Postal Service, Hyundai, DreamWorks Studios, Major League Baseball, over 20 major pharmaceutical brands and NASA. Its nice for them to say they have an in-brand solution, but it sure isn’t hurting the third party companies much.

Help Me Find My Next Job?

Ari Herzog

In this vein, I’ve kept busy in recent weeks reforming my resume and reflecting what I want to do with my life. I’ve applied to several job vacancies over the past week including social media manager at a national retail chain, government affairs director at a pharmaceutical firm, marketing and communications coordinator for an urban affairs organization, communications manager for a health care advocacy organization, and chief of staff to a university president. Thanks a lot. -- Thank you for reading Help Me Find My Next Job? at AriWriter. No related posts.

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). In fact, it seems that the company does not want to acknowledge that its chemical compound may actually really have a negative impact on a small fraction of individuals. The first result alarmed me.

KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

Pharmaceutical, Life Sciences. They were distributed fairly evenly by company size and across industry, education and government sectors. Although 54 percent of the companies and organizations polled had site search engines and 35 percent had intranet search engines, Figure 1 on page 9 (KMWorld, Vol 17, Issue 3) shows that 62 percent of the respondents looked first on a Web search engine. They will go to a colleague (8 percent) before they try the company intranet. Benefits manual for my insurance company. KMWorld Magazine. Subscribe to KMWorld. White Papers.

Connecting 2 the World

Buzz Marketing for Technology

The true gap, therefore, is between those educated in a traditional way and the new "skills" needed to work in a module setting (able to move people, companies, offices, departments around without losing knowledge or the knowledge product) communicating through a network (rather than the old vertical structures) with critical thinking and problem solving skills that allow workers to react to the environment as it changes and create new knowledge (or knowledge products) in a short period of time. skip to main | skip to sidebar. Connecting 2 the World. Friday, June 20, 2008. On a break.

Content aggregation drives viewers, but can it drive profits?

emediavitals.com

While the company does recruit writers and editors with journalism experience, the staff (made up primarily of contractors) focuses more on summarizing and contextualizing third-party stories than creating their own. Theres been a lot of talk about whether aggregators are good or bad, but its nice to see some coverage of the potential business models that can be pursued by media companies that adopt aggregation practices. ” Six sections will be edited continuously—pharmaceuticals, healthcare, energy, media & marketing, telecommunications and technology.

Power To The (e) Patient!

Diva Marketing Blog

The goal of the back-to-back 15-minute presentations from marketers, pharma companies, government agencies and media companies was to educate by responding to a series of predetermined questions from the FDA.  Hundreds of thousands of digital voices are taking medicine to the virtual streets. There's a new cause being fought in social media communities. are doing much the same.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. completely agree that national companies need to establish a local voice in order to stay relevant. Again, a company needs to listen and find where the customer base is active.

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

Create blog design that complements the rest of the personal or company brand. Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. « Free Personal Branding Teleseminar by A Brand You World Summit. Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. 50 Habits of a Highly Effective Blogger. especially like this one session with Denise Wakeman, Rich Brooks and John T Unger on the topic of Blog Design Basic. Know Your Mission. 1. Be authentic. 7.

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