Remove Campaign Remove Communities Remove Facebook Remove Policies
article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Moreover, brands today can use their websites to build a community around their product or service.

article thumbnail

How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Panelist Anna Vacchi Hill , Senior Public Information Officer and Social Media Manager at the City of San Diego, developed the city’s first social media policy and has been consistently growing its audience on Instagram.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why your social media isn’t working

Sherrilynne Starkie

One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. Focusing on high-impact, high-value relationships turned things around for this campaign. One company had a lot of organic activity on its Facebook page. An outside consultant brings a fresh perspective.

article thumbnail

Social Media Marketing Policies and Education: The Employee.

Mindjumpers

You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? But of course social media policies also are drafted as guidelines for your employees.

Policies 186
article thumbnail

Old Spice: Successful Social Media Campaign

Mindjumpers

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. It’s a simple idea, but is creating a lot of buzz and PR.

Campaign 206
article thumbnail

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Consultants support cultural change, recruitment & training and for internal communications initiatives. Social media consultants write policies and guidelines to empower teams while mitigating risk.

article thumbnail

Facebook Marketing Drive Sales | Mindjumpers

Mindjumpers

Having a Facebook community allows the brand to listen to what the customers are saying real time. They also express how the marketing efforts on Facebook will make their fan base grow. The video of course tells you all the glorified advantages of using Facebook as a marketing platform, but is worth taking a look at.

Facebook 171