Jason Yormark

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Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

On the work front, we’ve managed our fair share of ad campaigns on a variety of search and social networks all with their advantages and disadvantages. We launched a promoted account campaign to see if we could bolster our following. In our case, we ended up paying $80 for what appears to be 48 new followers.

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Restaurant Social Media Marketing Results In The Flesh

Jason Yormark

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. Use a FB ad campaign ($500 budget for Feb) to target users within a 10 mile radius of the restaurant to promote a gift card giveaway to increase FB likes.

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The Time Is Now For Small Businesses To Grab More Customers

Jason Yormark

As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns. Creating a strong, scalable online marketing strategy helps you to: Attract new customers through targeted paid search campaigns. For many small businesses, the barrier to entry is cost.

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Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

Ask my readers and followers to support my campaign by doing any or all of the following in order of preference: 1. Between my love and experience of social media, competitiveness, and ability to make a fool of myself, I’m no doubt what they are looking for. I’m going to do something I rarely do.

Film 275
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Office For Mac Macworld 2010 Recap

Jason Yormark

My hope is that they would hit 10,000 by the end of the Mac Office Loves You campaign which wraps up 2/25. As of this blog post, the Office for Mac twitter account is closing in on 8,000 followers after a few weeks of going live. I think they’ll get there. What suprised me the most though was the Facebook adoption.

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

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Buying Facebook Likes. It Happens. A lot.

Jason Yormark

Throw a couple hundred dollars at a Facebook ad campaign instead. In fact, some over shot too much and got hurt from it as even to a novice user, seeing 10,000+ fans of a page, and no engagement whatsoever, is an immediate red flag. If anything you’ve hurt yourself more by losing trust with folks right out of the gate. Resist the urge.

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