Social Media Today

JANUARY 30, 2020

A new report has revealed the tactics and processes utilized by the Trump campaign in its massive Facebook ads push.

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Campaign Analysis Facebook Strategy 160

Devumi

SEPTEMBER 15, 2017

You can enhance your social media campaign using the storytelling structure presented in this article. The importance of good storytelling for social media campaigns There are a […]. The post Using Storytelling Strategies To Enhance Your Social Media Campaign appeared first on Devumi.

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Social Media Today

MAY 13, 2021

Reddit has announced the launch of its own in-house creative strategy agency, called KarmaLab.

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Jon Loomer

FEBRUARY 25, 2024

You’ve been creating several ad sets per campaign for cold targeting for years and you swear it works. A complex strategy to test and isolate your ideal audience that you’re doing and many others aren’t. Advantage+ Shopping Campaigns don’t allow for any targeting inputs. You see it as a separator. Is it magic?

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Campaign Cost Advertising Strategy 153

Audiense

APRIL 26, 2024

Learn how to leverage the Audiense platform to create winning campaign strategies in minutes, and impress your clients every time. Ace your next creative brief using audience insights!

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Campaign Strategy Platform How To 86

Jon Loomer

JANUARY 17, 2024

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some companies misjudge the impact of Meta’s streamlining of campaign creation. They constructed super sophisticated strategies for top, middle, and bottom of the funnel.

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Advertising API Skills CPM 188

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

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Social Media Tips Marketing HootSuite 267

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Your Email Campaigns Across all industries, brands, and locations, the average email open rate is just 26.8%. Any abandoned cart email is better than none at all.

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Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But that was only phase #1 of the campaign. ERA Coalition Uses Influencers in Equal Rights Campaign Influencer marketing isn’t just for consumer brands. But it isn’t just about engagement; influencers can drive real action.

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Social Media Strategies Summit

MARCH 22, 2023

Fortunately, the LinkedIn Ads Campaign Manager is intuitive. Setup Your First Campaign Group Before we start discussing audience targeting, creatives, and whether to choose video or text ads, you need to build your first campaign group. Pause and activate all group campaigns with a single click.

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Socialmedia.biz

MAY 4, 2021

However, marketers are now integrating their social media accounts with expert link building strategies – and with great success. Therefore, if you haven’t been using social media as part of your link building strategy, this article will help you get started.

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Jon Loomer

OCTOBER 23, 2023

Campaign creation is becoming turn-key. Advantage+ Shopping Campaigns are an example of the direction this is heading. While creating a passable campaign will become easier, it will become easier for everyone. In the past, you may have implemented a unique strategy that few advertisers used. You must understand the rules.

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Construction Advertising Campaign API 176

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year. Watch the video below.

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Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.

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Campaign Social Media Case Study Training 208

Jon Loomer

JUNE 28, 2023

Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here.

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Social Media Strategies Summit

NOVEMBER 30, 2022

To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery. It challenged teenagers to test their attention spans.

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Campaign Brands Influencer Collaboration 304

Jon Loomer

DECEMBER 3, 2023

Meta made updates to bidding … When you run a manual purchases campaign, you may now see this message: “Changes to the cost per result goal and ROAS goal bid strategies.” Updated the Cost Per Result Goal bid strategy to improve conversion volume. ” Here are the changes: 1. So, you could set a ROAS goal of 2.50

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Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

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Social Media Strategy Influencer LinkedIn 240

Devumi

JULY 18, 2014

Use hashtags wisely during your Twitter Promoted ads campaign. There are two instances where you’ll want to avoid using hashtags during your Twitter promoted ads campaign: You are already bidding on a keyword that is part of the hashtag itself. The post Strategy for your Next Twitter Promoted Ad Campaign appeared first on Devumi Blog.

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Campaign Twitter Strategy Wikimedia 60

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

OCTOBER 11, 2023

The strategies have evolved. Others are resistant to it and insist on forcing their old strategies like a square peg in a round hole. This was a go-to targeting strategy. I created a whole strategy around it using Evergreen Campaigns. If you’re optimizing for a purchase, test Advantage+ Shopping Campaigns.

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Jon Loomer

JULY 5, 2023

But in some cases, it may benefit you to adjust the bidding strategy to get better results. Of course, this is an advanced strategy. But, let’s dig into this to give you a better idea of how each bid strategy works and why you might use it. This is the best place to start with a new campaign or product.

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Advertising Strategy Cost CPA 164

Jon Loomer

DECEMBER 18, 2023

They should not constantly doubt your strategies and decisions. Before running your first campaign, you and your client should come to an agreement on the overall strategy and their role in it. There are limited strategies that you can use. The few campaigns you run have to work. They should not micromanage you.

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Construction Advertising Industry API 186

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting.

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Jon Loomer

AUGUST 6, 2023

Before you create a Meta ads campaign, it’s important to understand what is done at each step. This will help you better plan campaign creation. This process involves three levels: Campaign Ad Set Ad Each selection that you make will impact the options you have throughout this setup. Now set a conversion location.

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Jon Loomer

DECEMBER 6, 2023

The Performance Goal is central to your ad strategy. There may not be a more important step when creating a campaign… You determine this in your ad set. While it won’t guarantee your success, it’s often the reason a campaign fails or provides misleading or low-quality results. It’s how you measure success.

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Eventful Campaign Advertising Conversation 149

Jon Loomer

JUNE 21, 2023

If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities. Is there a clear benefit to using Tailored Leads Campaigns?

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Campaign Features Process Conversation 178

Convince & Convert

NOVEMBER 30, 2023

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. A well-set-up social listening strategy will answer all of these questions and more.

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Advertising Social Media Strategy Tools 107

Jon Loomer

AUGUST 9, 2023

Campaign Structure 5. READ: How to Create a Meta Ads Campaign: A Complete Guide This post walks through the entire process of creating a campaign from start to finish. READ: Advantage Campaign Budget Best Practices If you use multiple ad sets within the same campaign, you should consider turning on Advantage Campaign Budget.

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Advertising Campaign Cost Compete 148

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. This also means establishing consistent messaging across all platforms.

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Influencer Marketing Collaboration ROI 107

Jon Loomer

JANUARY 15, 2024

This is in response to suggesting broad targeting may actually work or that you don’t need more than one cold-targeting ad set per campaign. They’re worried that if they aren’t executing some super complex targeting strategy, they have no value. This is crazy to me! Because if you do, that’s a problem.

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Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

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Examples Influencer Campaign Marketing 127

Forbes Social Media

MARCH 24, 2019

Brad Parscale -Trump 2020 Campaign Chief - spoke at the Romanian Academy on Thursday, where he shared plans to use 1.6 million volunteers in a data-driven, large-scale ground game operation to win the next Presidential election.

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Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Generate 500 leads within the next month through influencer marketing campaigns.

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Metrics Influencer Marketing Survey 100

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

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Strategy Marketing Analysis ROI 78

Convince & Convert

MARCH 14, 2024

These services to clients are temporary, and can vary in different areas of the business such as operations, web development, marketing strategy, project management, digital marketing, social media, and much more. When you’re in the position to start looking for outside support, it’s important to analyze what exactly you need support in.

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Jon Loomer

OCTOBER 7, 2021

If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. Let’s go… What is ROAS?

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