Dave Fleet
JANUARY 9, 2012
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (review coming soon). The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ( here’s my review ). Content Rules ( here’s my review ). Image: kwerfeldein on Flickr).
Webbiquity SMM
MAY 10, 2011
The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pixlee
JUNE 19, 2017
Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers? As the ‘social influencer’ industry has continued to develop, tracking and measuring influencers with specific key performance indicators (KPIs) has also evolved. How to Track Influencer ROI.
Convince & Convert
AUGUST 10, 2010
Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. . “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. JF : Hyper-targeting. Billions and billions of dollars are spent on advertising.
Sprout Social
AUGUST 25, 2022
While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Professional .
Webbiquity SMM
JANUARY 2, 2013
Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 9 out of 10 marketers say they measure social presence (e.g.,
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Is it good enough to just say “here is our product, go buy it?&# Social marketing is evolving. and hope for a.02
Expert insights. Personalized for you.
304 
Let's personalize your content