Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Strategy Statistics Metrics 117

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SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Will you embrace Twitter if I can show you ROI? Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Why are you being soooo stubborn?

Consultant 122

Consultant Social CRM MySpace Social Media 122

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AUGUST 2, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Facebook 122

Facebook Social CRM Consultant MySpace 122

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JULY 5, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Community building 117

Community building Social CRM Consultant Posterous 117

Convince & Convert

JUNE 29, 2010

link] sadie harris Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Ian Greenleigh “1. More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 119

RSS Collaboration Social CRM Consultant 119

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AUGUST 24, 2010

We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. That said, we figured if we’d have to be asking people to vote anyway, we’d rather try to do so to benefit some other people – not just us. But that’s not the intention at all.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

JULY 27, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MARCH 4, 2010

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

FEBRUARY 11, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

FEBRUARY 15, 2010

(For an interesting look into the somewhat more distant future of email and social convergence, check this post series by the thoughtful Fred Tabsharani ) (photo by Brunogirin ) More from Convince and Convert The Conflicting Faces of Social Media Are You Cherishing the Wrong Trophy Integrating Email and Social Media with Flowtown Convince and Convert (..)

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 24, 2010

Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JUNE 17, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 10, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

MAY 13, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 154

Social Media Strategy Social CRM Consultant 154

Convince & Convert

MAY 27, 2010

The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! The More Things Change, The More Things Change | Social Media Marketing | [link] [link] DJ Waldow Mr. Baer – How about Constant Contact buying Nutshell Mail?

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

JULY 26, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 19, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

JUNE 24, 2010

One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. He was personable and funny, a real likable guy. Take a look at Zappos.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

JUNE 7, 2010

This is the overarching theme: [link] [link] tbjbuzzient RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] tbjbuzzient RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] Joe Sanchez RT @jaybaer: Should you buy the new book from @zappos – "Delivering Happiness"?

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JULY 20, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

FEBRUARY 5, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 10, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

MAY 25, 2010

I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. here suggest to you if you want to buy genuine nike shox shoes you can buy from nike shoes Web site!

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

JULY 6, 2010

Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

APRIL 14, 2010

Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose?

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 5, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook. To really do so. Listening is the first step.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

JULY 21, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Some just buy. Some just buy.

Social Media 150

Social Media Strategy Influencer Social CRM 150