Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. For example, having a solid online presence and positive brand sentiment are critical in recruiting manufacturing professionals. Events, industry magazines, and a good reputation have been your marketing strategy for years.

B2B 137

B2B Marketing Construction Committee 137

Keyhole.co

DECEMBER 22, 2022

Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They know how to use their products, customers, and reputation to communicate with their audience without appearing pushy or salesy. million YouTube: 1.71 Nike on YouTube.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Platform 116

Platform Social Media Tumblr Reddit 116

Razor Social

MARCH 30, 2016

They could be talking about buying a relevant product or service or asking questions about it. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate. Reputation Management.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. I hope that doesn’t detract you from buying the book! Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MAY 18, 2010

Where are the people most likely to buy your products and services? The best thing about social media is that the conversations are natural occurring real time so the methods like survey lag far behind in providing the right information, bet we don’t need more to understand a consumer as we can measure sentiments now.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MARCH 2, 2023

But it also comes with the risk of associating a brand with content that can harm its reputation. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. It’s an efficient way to buy targeted ads with wide reach. What is brand safety?

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

JANUARY 11, 2023

Example: demonstrate positive changes in brand reputation). Example: sentiment). For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above. Metrics: Impressions, reach, engagements, mentions, earned media value and sentiment. Example: CMO and R&D).

Template 125

Template Templates Social Media Brands 125

Hootsuite

DECEMBER 8, 2021

The goal can apply to anything from a single ad buy, or you can create social media campaign goals. These include YouTube, TikTok, Instagram Stories and Reels. Manage brand reputation. Goals to manage your brand reputation aim to influence your public’s attitudes about you. Social sentiment. Brand mentions.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Sprout Social

DECEMBER 9, 2021

Consumers now buy directly from social media networks. But increasingly, social is where consumers go to both discover and buy from brands. From Instagram Shopping to YouTube livestream shopping , there is a growing number of ways to connect with ready-to-buy consumers. How you can use this insight. — ????????????

Social Media 144

Social Media Review Buy Engagement 144

Keyhole.co

MAY 18, 2023

Almost 53% of users are likely to buy from a business they can message. Manage your brand reputation on LinkedIn TikTok 81. Monitor your TikTok profile metrics YouTube 101. There are more than 114 million active YouTube channels. YouTube has around 2.6 Visitors spend an average of 19 minutes per day on YouTube.

Statistics 59

Statistics Social Media B2B YouTube 59

Sprout Social

JANUARY 20, 2021

B2B buying is less about progressing through a stage-by-stage sales funnel and more about completing a set of non-sequential tasks : problem identification, solution exploration, requirements building supplier selection, validation and consensus creation. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult.

B2B 110

B2B Research Sentiment Marketing 110

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. Improve data quality. Data drives most decisions in the social media world.

Data 108

Data Social Media Strategy CPC 108

Techipedia: Tamar Weinberg

JANUARY 5, 2010

23 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil (Online Marketing Blog): Lee Odden takes advice from the best minds in social media who have worked in the corporate world. She has some great comparisons. Sending products to bloggers helps too!)

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

MARCH 26, 2012

Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile.

Tips 183

Tips Reputation SEO B2B 183

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. or “Which age cohort is sharing our content?”

Data 52

Data Social Media Strategy CPC 52

Hootsuite

NOVEMBER 13, 2019

The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool.’ Before buying anything, Gen Z expects to access and evaluate information, reviews, and their own research. Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis.

Marketing 111

Marketing Survey Mobile Trends 111

Keyhole.co

FEBRUARY 26, 2024

The account has playlists to make specific information like How Tabs Chocolate is different from regular chocolates in the market Why couples love the brand Where to buy Tabs Chocolate Tabs also runs a Facebook page to amplify their UGC to a broader audience. Oliver believes, “Customers are afraid to buy.

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

MARCH 31, 2020

In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. Hudgens has since walked back her comments and “apologized,” although damage to her reputation has certainly been done based on the replies. What constitutes a social media “crisis?”

Social Media 134

Social Media Sentiment Examples Issues 134

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. but otherwise I always check reviews before buying. Testimonials.

Strategy 111

Strategy How To Marketing Review 111

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. We’re buying. Platforms used: Twitter, Instagram, Facebook, YouTube & traditional advertising. Let’s face it – right now, America #CouldUseABeer.

Campaign 145

Campaign Social Media Travel Hashtag 145

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Sprout Social

SEPTEMBER 2, 2021

In fact, the Sprout Social Index 2021™ found titans like Facebook (55%), Instagram (54%) and YouTube (49%) rule British and Irish consumers’ social media habits. Also, consistently publishing coupon codes, offers, and discounts is fair game for encouraging impulse buys. That said, there’s more to social media for retail than the ‘gram.

Retail 96

Retail Social Media UGC How To 96

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. Just like Digg doesn’t like anti-Digg content reaching the front page in order to control its brand, if anyone buys Digg and there’s a negative article about said company reaching the front page, it won’t look very good for them.

Digg 100

Digg Social Media Upcoming Ustream 100

Hootsuite

OCTOBER 21, 2020

On YouTube , accounts can be linked in the Featured Channels section. The return on these investments may not seem obvious at first, but building trust, reputation, and authority has long-term benefits. Unlike B2C, the B2B sales process takes time, persistence, and buy-in from multiple parties. Personalize your offers.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

MARCH 27, 2020

Going further back, to the 2018 YouTube shooting, Twitter CEO Jack Dorsey found the right balance between human emotion and professional, social accountability in his response. But in a crisis, bad information doesn’t merely damage reputations, it can be outright dangerous. Source: @jack. It’s just the nature of the job. 10% Happier.

Social Media 145

Social Media How To Policies Team 145

Techipedia: Tamar Weinberg

JANUARY 5, 2012

10 Ethical Ways to Buy Links : While some may argue that you need to nofollow links purchased via paid reviews (which is suggested here), link buying isn’t over and is a great way for many people to get the visibility they feel they deserve and the SEO value that may come from it. Should You Buy PPC Ads for Your Brand Keywords?

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter.

Social Media 157

Social Media Radian6 Strategy SM2 157

Techipedia: Tamar Weinberg

JULY 8, 2008

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. That’s shifting to a future where profit comes from helping people buy. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 29, 2010

My solution has been to respond with a note that the publisher doesn’t allow me to distribute that material (that’s true) and suggest that they buy a copy of the book that includes a CD. Reply Carri Bugbee July 30, 2010 at 5:00 am Todd, can I buy you lunch and pick your brain??? You get the idea. Yet people always ask!)

Products 267

Products Consultant Price Social Media 267

Hootsuite

MAY 30, 2023

To get your name out there and build a local reputation. Almost half (47%) of consumers say timely responses to their questions will sway them to buy from one brand over another. But the more you show the types of work you do, your atmosphere, and values, the more of a reputation you’ll earn for being a firm people want to be part of.

Social Media 80

Social Media HootSuite Template Templates 80

Techipedia: Tamar Weinberg

JUNE 3, 2009

“How much could I buy this for?&# Reply Rhea Drysdale October 25, 2007 at 2:13 pm Rebecca and Chris’s sentiments are shared. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. One day, my grandfather saw a piece of land adjacent to a small house.

MySpace 102

MySpace Consultant Yahoo StumbleUpon 102

Sprout Social

JANUARY 28, 2021

Kirshner writes: The subredditor noted the stock already had a significant short exposure (months before Cohen joined the board) and predicted that short sellers would be forced to abandon their positions and, in buying back their stock, drive the price up. Monitor competitor news, movement and sentiment and know when to act.

Social Media 145

Social Media Data Reddit Marketing 145

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. link] jaybaer Indeed.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. link] jaybaer Indeed.

Facebook 167

Facebook Consultant Social Media Sites 167