Webbiquity SMM

JULY 23, 2013

For example, if you own a restaurant in Minneapolis, a Google search for “lists of restaurants in Minneapolis” returns more than two dozen lists just in the first three pages of results—some general and some specific to certain neighborhoods, categories and price ranges. Business partners. Purchased links.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

MAY 24, 2010

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

FEBRUARY 4, 2013

Without pursuing those “impressions, clicks, sentiment” and other soft measures, it’s unlikely that the “hard” goals of the business will be fully realized. • “In order to break down the silos, develop trust, and gain immediate buy-in, the marketing round should work on this task together.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? But how do you choose one? Integration with other applications.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

JULY 31, 2012

Address price straightforwardly—but find ways to avoid “sticker shock.” If your pricing model is necessarily complex, simplify presentation for the web by providing a wide range with a narrower “most cost” range, similar to the way Mack Collier explains the cost of social media.

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • Buy his new book ! As technology and buying processes change, SEO evolves. 92% of b2b buying cycles start with search. No, SEO is still not dead yet.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JULY 31, 2012

Address price straightforwardly—but find ways to avoid “sticker shock.” If your pricing model is necessarily complex, simplify presentation for the web by providing a wide range with a narrower “most cost” range, similar to the way Mack Collier explains the cost of social media.

B2B 101

B2B Marketing Diagrams Price 101

Webbiquity SMM

MARCH 15, 2016

45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. Just 17% say low price will be most important, and a mere 3% say brand. ( Stratabeat ). Two out of three people read blogs at least several times a week. Stratabeat ). TNW News ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. B2B purchasing decisions in general are taking longer and involving more people on the buying team. B2B purchasing decisions in general are taking longer and involving more people on the buying team. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

AUGUST 25, 2015

When purchasing online, B2B buyers rate pricing as the most useful information (though not, generally, special offers or discounts). B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. (

B2B 100

B2B Marketing Advertising Statistics 100

Webbiquity SMM

JANUARY 15, 2013

” Before You Buy Into The ‘Zuckerberg Put’: 5 Things Facebook’s CEO Won’t Tell You by Seeking Alpha. ” Facebook is for Likes Not Leads by Brent Price Carnduff. Complex portals garner some interest, but at the end of the day, the news feed is where most of the users are.” Remember AOL?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

MARCH 7, 2017

Pricing: free, or $13/$43/$84 per month. Experiment with variations on pricing, product recommendations, and features to optimize ad spending. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: $30/$100/$500 per month; contact vendor for enterprise pricing. 2) Optimizely.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

MAY 2, 2017

Pricing: $499/$1,499/$2,999 per month, with enterprise pricing by quote. Pricing: contact vendor for quote. Pricing: four levels from $49 to $499 per month. Pricing: free. Pricing: $25/$95/$195 per user per month. Pricing: contact vendor for quote. ” — MarketingLand. 2) Allocadia.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

AUGUST 28, 2012

Astutely noting that “Social media isn’t inexpensive, it’s just different expensive. Digital Smackdown: “digital dinosaurs vs. digital natives” by Forbes.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

AUGUST 16, 2010

Social media has dramatically altered the buying process as well as marketing practices. He also makes a compelling case for doing so, pointing out research showing that “consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook.&#.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

APRIL 9, 2012

” It’s available at three price/service levels: free, Pro ($10 per month), and then a big jump to Premium ($99 per month). Plans have a monthly fee (with the most popular priced at $30-$50 per month) but you can try it out for a week free. Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JANUARY 24, 2012

Erik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives. Social Media Facts, Stats and Research.

Social Media 190

Social Media Tips ROI Nielsen 190