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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

Last night, while flying home from the Enterprise 2.0 Conference – Santa Clara , I thought about all of the sessions I attended, the people I spoke with, the demos I watched, and I kept thinking back to something that Dawn Lacallade said in her presentation on Wednesday afternoon: “If you want your Enterprise 2.0

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Every industry can benefit from social media. To determine returns, we’re forced to think in industries. High Return Industries These industries tend to see high returns in social media marketing, quickly.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Where are the people most likely to buy your products and services? Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. In every industry, there are existing conversations going on.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. I hope that doesn’t detract you from buying the book!

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. That’s good stuff, but what makes the website truly great is the inordinate amount of social and mobile integration.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. Had many issues with my Apple Ipod and they seem to just have the attitude “You bought it, your headache.&# Look at their policy about servicing you from the get go.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

They set the trends for the industry. They also were able to flex their muscles and throw around dollars to buy up all the valuable advertising and marketing opportunities. For the most part, you can’t buy Twitter followers or Facebook fans. They dictated what was the right and wrong way to market and advertise.

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