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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Analytics 134
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Avon Launches on TikTok with #LiftLockPop Hashtag Challenge

The Realtime Report

LiftLockPop Hashtag Challenge. A TikTok presence will help Avon reach a new audience with engaging content that showcases the brands competitive beauty innovation as well as ease of access to buy. You can find the campaign live on Avon UK’s TikTok Hashtag challenge page here. Avon Launches on TikTok with.

Hashtag 91
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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 93
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How to accelerate Instagram growth (without buying followers)

Sprout Social

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products.

Buy 111
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What social media tasks to automate and what to personalize

Sprout Social

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Report on social media performance Social media reporting evaluates the ROI of your efforts. Sprout’s Social Media Productivity report paints a stark picture of this dilemma.

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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.