Josh S Peters
DECEMBER 4, 2009
You want people to have the desire to be your loyal customer because if they are they’ll be part of an exclusive group that gets XYZ benefit. Figure out how you’re going to deal with different groups online and how you’re going to interact, deliver deals or awards, etc. Instead think about private groups.
Techipedia: Tamar Weinberg
DECEMBER 31, 2009
When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.
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Josh S Peters
OCTOBER 20, 2009
Right now the camps seem to be polarized and split into two very outspoken groups. Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. You don't know that someone saw your billboard and then decided to come to your site later and buy something unless you ask. Well written.
Josh S Peters
SEPTEMBER 18, 2009
Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.
Techipedia: Tamar Weinberg
MAY 18, 2010
surveys, focus groups, test marketing) often spend millions to locate their target markets. Where are the people most likely to buy your products and services? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!
Techipedia: Tamar Weinberg
MAY 12, 2010
Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. Still not sure how to take action on this rule of thumb? Calling attention to social profiles? Fan ratings & reviews?
Convince & Convert
SEPTEMBER 20, 2010
You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Linkedin Groups vs. Twitter. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process.
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