Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions.

Hitwise 117

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AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. As Brian Solis has written about a lot, social optimization needs to be simple. RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Carlos Villaumbrosia Los 3 amigos: #email, #blog y #SocialMedia.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JUNE 17, 2010

(cartoon by Dewald ) More from Convince and Convert 7 Reasons Not to Put All Your Eggs in the Twitter Basket Why Twitter Needs Its Bottom Spanked Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) How to SEO your (..)

Twitter 125

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Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’ve added Disqus as the commenting system.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 20, 2010

Very interesting [link] [link] Marie Armand RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Andreas Bolli RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MARCH 4, 2010

(photo by Teriyaki Tofu ) More from Convince and Convert 7 Critical Elements of Your Social Media Strategy Is Your Social Strategy Proactive or Reactive How to calculate your PPC budget and success Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) How to SEO your (..)

Metrics 130

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Convince & Convert

JULY 21, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: R.I.P. 3 Ways Facebook is Killing Your Website The 8 Wrong Questions PR Firms Are Asking About Social Media Why the Digital Divide is Death to Your PR Firm [link] SEO Protecting Yourself From Social Media Lawsuits (..)

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

AUGUST 11, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble You Are Pissed Off at the Wrong Guy 9 Things to Do When I’m Gone Convince and Convert Recommends 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Decluttering Your Networks is Part Two of 7 Days to Turn Your Blog Into a Social Media Hub (Danny Brown) (..)

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JULY 15, 2010

[link] paulsimpson1976 RT @jaybaer: Get Your Social Media Operations Act Together [link] >> like the responsibilities worksheet [link] John McTernan RT @paulsimpson1976: RT @jaybaer: Get Your Social Media Operations Act Together [link] >> like the responsibilities worksheet [link] SEO India Awesome Post.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Kipp Bodnar´s last blog. Up 50% over last year.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. If you are saying Twitter isn't a platform for auto-pilot tools and auto link building tools than I can agree with you.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. Any SEO geeks want to weigh in on that? Is it extra SEO fodder? This is a shocking ratio to me. I wonder if presence on Slideshare has something to do with that? Headline length may be a factor. But this distribution surprised me.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

JULY 14, 2010

RT @jaybaer Social Media is the Servant of Strategy, Not the Master [link] [link] Alex Hall This is good: Social Media is the Servant of Strategy, Not the Master – [link] [link] Brian Rieger RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] graham lang Social Media is the Servant of Strategy, Not the Master [link] (..)

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 21, 2010

How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post] – Posted using Chat Catcher [link] The Real-Time Google Search Twitter Social Media Strategy | NYC Social Media and Whitehat Organic SEO | The Blog of Dustin Schmidt [.] Develop a Social Media Strategy in 7 Steps [.]

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 8, 2010

Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. finally shut down Geocities last year, a decade after buying it for $3.5 BILLION) The attraction of these early social networks wasn’t the connectivity, is was the homesteading.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. What do you think? This leads to another problem.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JULY 13, 2010

Advertising shops, SEO agencies, email consultants…the list goes on. Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. attempting to tackle the “new PR&# by integrating social media.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

FEBRUARY 25, 2010

You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT! I work for a small advertising agency that has seen huge results from SEO/SEM and social media. I LOVE this idea — it lets folks get the info they're interested in.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

MAY 19, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Why Content Marketing Matters To Me And Should To You Co-op SEO and the Future of Websites [link] Russ Henneberry Thanks for the opportunity to guest post!

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

SEPTEMBER 21, 2010

[link] Deidra Bodkin RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One [link] [link] Mia Novic Lastra Limited list of tools to consider, but great ?s s to ask before buying, ESP! "How much time will you be able 2 dedicate?"

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Today, I still believe we are in the Social Media “Honeymoon&# period. Social Media Marketing is heading in that direction.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 3, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: R.I.P. 3 Ways Facebook is Killing Your Website Why D.I.S.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

JUNE 8, 2010

I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. here suggest to you if you want to buy genuine nike shox shoes you can buy from nike shoes Web site! We get so wrapped up in SEO we can’t see the forest for the trees.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

JUNE 30, 2010

To Daniel Hindan: I think it’s funny how people are willing to pay a sales force commission but they’re missing the boat on what could be a free sales and referral system, by hiring an intern or training existing staff members about social media. Good post, Jay! The title really got my attention on Twitter.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

MARCH 9, 2010

Completely agree with Jay Baer: [link] [link] Jackson Tucker Are You Taking Social Media Shortcuts? Reminds me of the “long tail&# that we all talk about in SEO and PPC — go after the less-competitive super “niche&# communities and you may just find a more camptive audience! link] davinabrewer Good stuff Jay.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

JULY 8, 2010

link] [link] Zuberance RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] SEO India Excellent quote Thanks for Interesting post. I Like it [link] Sandy I agree with you and think email is a long way from dead. Like you said, most sites still require you to have an email address to sign up.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. ericboggs Thanks for the thought. it is great.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it! Each day the web becomes more social.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it! Each day the web becomes more social.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 4, 2010

link] Sean SEO Marketer Great thoughtful note! So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other. A complaint is a gift. I appreciate it.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

AUGUST 25, 2010

Your choice to buy a beer and/or play social games. What I’m curious to know is how they leverage the cost of someone who spends 3 hours there using the network and only buys a cup of coffee. For each Grande Mocha you buy we’ll give.25 But then, I guess they’ve considered this. just before lunch break.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

APRIL 7, 2010

Some great ideas: from @theblackfin from @mikefraietta from @bradmays In addition to the chat, I also came across this fantastic presentation about Foursquare (note the SEO benefits) from Chuck Reynolds. note that Chuck is the official WordPress and SEO consultant to me here at Convince & Convert. Go for it in the comments.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JULY 9, 2010

Danta RT @jaybaer: Wow Online Influencers With An In-Person Experience [link] [link] Tiffany Odutoye Wow Online Influencers With An In-Person Experience [link] [link] SEO India Interesting Post [link] Lee Johnson ??? The basic strategy behind any successful marketing is transparency and creativity. link] [link] Danae V.

Influencer 122

Influencer Ustream Authentication Social CRM 122