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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Source: Justcoded. Practice Actionable Social Listening. Shape the way the world sees your company.

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10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent Blog

The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. Promoting an irrelevant eBook can feel like a push tactic to your readers, or simply be ignored.

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. ” The authors also include an excellent “10-Step Blueprint to eBook Awesomeness.”

B2B 185
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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

B2B 190
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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Knowledge in this area helps you better understand why people do what they do — a handy skill in most any job, particularly so when you’re eager to understand why people click, like, share, and buy. E-book: Hubspot’s Marketing Psychology Guide. Ebooks: Mailchimp library (seen above). Blog: Cognitive Lode.

Marketing 108
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10 Metrics to Track Your Newsletter Content Success

Writtent Blog

HubSpot research has found that the average email list expires at a rate of 25% per year , as people change jobs and abandon their work addresses, switch email platforms, and opt-out of communications. Consider offering your email subscribers a first look at your new eBook or whitepaper to entice opens.

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Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent Blog

In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Strout literally wrote the book on mobile-optimized marketing, as the co-author of Location-Based Marketing for Dummies.

Content 95