The Way of the Web

JUNE 10, 2010

a month (free to print/web subscribers), The Financial Times has had 130,000 downloads of it’s free application. The Australian has had 4,500 downloads at $4.99 a month, the Guardian Eyewitness free app has had 90,000 downloads. Talk to me in six months about the number of app downloads, subscriber figures, and revenue.

iPad 38

iPad Apple Journal Applications 38

Convince & Convert

FEBRUARY 11, 2010

“The mainstream gaming market will always be native. But, in short, here is where this notion that the App Store is going off the rails is pretty baseless: – 280 million apps were downloaded from the App Store in December alone, generating $250 million in revenue. (I Everything. Thats convenience!

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions.

Hitwise 117

Hitwise Content Blogger Consultant 117

The Way of the Web

JANUARY 23, 2010

The second criticism I’ve heard several times is that initially you’re stuck with copyright-free material pre-loaded, and buying new content can be difficult, leaving a fairly unsatistfactory experience.

Creative Commons 34

Creative Commons Remix eBook Wiki 34

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 149

Social Media B2B Strategy Consultant 149

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

SEPTEMBER 21, 2010

To help you figure all this out, you might want to download my free social media strategy worksheet. Also, see amazing stuff from Olivier Blanchard , and a killer Webinar from Beth Harte. Now, you can worry about tools, and outposts, and social media tactics. – Posted using Chat Catcher [link] Aussie_Sheila Great post!

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 18, 2010

This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor). In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MAY 20, 2010

link] [link] Doktor Marketing Are You Suffering From Premature Calculation? – [link] #measure [link] Hot In Marketing Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media C. Fitting the square peg of social media in the round hole of marketing metrics is not going to work.

Metrics 117

Metrics Social Media eBook Social CRM 117

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Viper Chill

APRIL 18, 2011

I spent a lot of time away from blogging and focused on affiliate marketing and other tactics, having fleeting (but more consistent) success in the process. And to find the people talking about making money, you just need to take one peak at the internet marketing niche. We see internet marketers creating products and making money.

Blogger 78

Blogger eBook Buy Products 78

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Justin Levy

SEPTEMBER 9, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Twitterville Video Book Review Written on September 9, 2009 by Justin Levy in books , reviews , twitter , video 15 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Review 113

Review Video Feed Reader RSS 113

Techipedia: Tamar Weinberg

JULY 29, 2010

Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free. Some of my books come with a CD containing the code, and are later offered at the Safari Books site as a download. All of this doesn’t come for free for me either.

Products 267

Products Consultant Price Social Media 267

Social Media Strategery

JULY 25, 2010

Unlike the monopolies which have existed in America's commercial market, broken and overcome by the Government, the only remedy to a Government which is concerned only with propogating itself is a new Goverment. ps:www.air-max-shox.com [link] Linda This is a good post, I stumbled across your post while looking for downloads.

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Social Media Strategery

JANUARY 12, 2010

For more information on the Open Government Directive, here are some additional resources: The Open Government Playbook Download all of the slides from the Open Government Workshop presentations Open Government Discussions on GovLoop Livestream from workshop Booz Allen’s Gov 2.0 LOADS more coming, led by GSA. htttp://www.scarf8.net

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

iPad 137

iPad Content iPhone Wireless 137

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. You can even download it but you have to go to his post to get it. Jeremy Schoemaker asked a number of online marketing experts about their definitions of search engine optimization.

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

AUGUST 25, 2010

Free access to premium news sites such as the New York Times and Wall Street Journal, free iTunes downloads, and for the kids free access to Nick Jr. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. We’re willing accomplices in our own marketing funnel.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

The Way of the Web

MAY 24, 2010

Before I go into the book itself, it’s worthwhile noting that you can download it for free in almost every conceivable e-format and licensed under Creative Commons from Cory’s site , as well as buying the print version in the normal manner from the usual retailers ( such as Amazon – Makers aff link). Download it and Buy it!

Open Source 32

Open Source Journal RSS Blogroll 32

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. There are two strategic ramifications for this new era of content marketing. Targeted at marketing directors. But, it’s still important.

Social Media 128

Social Media Strategy Report Buy 128

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. Or give them full download rights to your new software product without restrictions.

Blogger 103

Blogger Yahoo Buy Twitter 103