Sprout Social

JANUARY 2, 2019

Link clicks have the potential to clue you in on what products people are interested in, eventually leading them to buy from you. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Paid social.

Campaign 111

Campaign Social Media Metrics Trends 111

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? In this must-read post for anyone in B2B marketing, Courtney Wiley reports that “the B2B buying process is fundamentally changing.&# Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. PPC Marketing & Paid Search. Paid and Organic Search: Why the Marriage of Both is Important : After looking at analytics from a year’s worth of client data, Razorfish determined that you should buy keywords even if you’re in position #1.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

FEBRUARY 7, 2012

of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

MAY 10, 2012

Does that mean that people from Pinterest actually buy things from you? You can break it down, right, but ultimately when you figure out your server costs, your amortized design costs, what it requires you to create content, etc., Marcus : Because we don’t practice buying pools until we actually own a pool, right?

Hubspot 114

Hubspot Mobile Analytics Google 114

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Perspectives on Buying Links (Stuntdubl): Todd explains that you should justify the purchase of your links from an SEO, engineer, or visitor standpoint. Link Buying Guide: Directories, Ads, and Reviews (Search Engine Journal): Need to buy links? Using Paid Search? Did I ever mention that I heart Matt?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Kikolani

NOVEMBER 29, 2010

Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Her latest posts include How Reading And Book Buying Has Changed With The Kindle , Writing, Blogging And Authenticity With Justine Musk, The Tribal Writer , and Becoming An Indie Author: Is Success Based On Luck.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” Content Optimization Beyond Search [INFOGRAPHIC] by eStrategy Trends.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). 77% of buyers say they are more likely to buy from a company whose CEO uses social media. Search provides the highest quality leads.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). 77% of buyers say they are more likely to buy from a company whose CEO uses social media. Search provides the highest quality leads.

Statistics 198

Statistics Social Media B2B Marketing 198

Oktopost

DECEMBER 5, 2019

It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent. B2B purchasers love nothing more than to buy from smart, knowledgeable industry leaders—especially when, as far as they’re concerned, they found them all by themselves with their own research.

Platform 104

Platform Content B2B Education 104

Webbiquity SMM

AUGUST 5, 2013

77% of buyers are more likely to buy from a company if its CEO uses social media. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). State of Search ). Google accounts for 90% of search traffic to b2b websites. How C-Level Executives Use Social Media. ” ( Polaris B ). Saturdays at noon. MediaPost ).

Statistics 214

Statistics Social Media B2B SEO 214

Viper Chill

JUNE 8, 2010

Write Blog Posts on the Topic The cost of paying to get into Google News can add up quickly and building a site just to get into Google News is going to take a lot of work. Fortunately for you and me, Google also integrate blog results in their search results for many event and date based queries. Props on taking it a step further!

Google 84

Google Adsense Directory Eventful 84

Techipedia: Tamar Weinberg

JANUARY 5, 2011

5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads. These 8 steps are clear-cut and will guide you through the process.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. One of the reasons to blog is that it’s an avenue to provide value to your prospects without cost. Why is it so effective?

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months.

Social Media 120

Social Media Strategy Mobile Consultant 120

Webbiquity SMM

NOVEMBER 28, 2011

I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) Paid search ads, however, still outperform both. ” Somewhat surprisingly, just 36% of small businesses said they are doing SEO on their websites, and only 17% are using paid search advertising.

Statistics 219

Statistics Research Social Media B2B 219