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This Week in Social Media – 8/7/2013

Social Media Marketing

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. Facebook''s new testing ground is India. this week in social news'

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

When you want your prospects to buy something, you want them to visit your site and proceed to the order / payment page. Not only they are cost effective but you are providing richer content experience across multiple platforms and that can bring good things to your business. Social media. Blog RSS feeds. Podcast feed.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

When you want your prospects to buy something, you want them to visit your site and proceed to the order / payment page. Not only they are cost effective but you are providing richer content experience across multiple platforms and that can bring good things to your business. Social media. Blog RSS feeds. Podcast feed.

How To 26
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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. But I don’t consider it smart to try to convert new buyers.

Apple 154
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. So, it is inexpensive.

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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. Customer service is the new marketing. Social media brings customer service to a higher level, and in fact, it also reduces costs.

Airlines 196
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Chris puts it really nicely when he says, “But free is a choice, and it’s not your buyers who decide this, no matter what we like to think in social media kumbaya-ville.

Products 267