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This Week in Social Media – 8/7/2013

Social Media Marketing

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. Facebook''s new testing ground is India. this week in social news'

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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. Customer service is the new marketing. Social media brings customer service to a higher level, and in fact, it also reduces costs.

Airlines 196
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

When you want your prospects to buy something, you want them to visit your site and proceed to the order / payment page. Not only they are cost effective but you are providing richer content experience across multiple platforms and that can bring good things to your business. Blog RSS feeds. Podcast feed. Social media.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

When you want your prospects to buy something, you want them to visit your site and proceed to the order / payment page. Not only they are cost effective but you are providing richer content experience across multiple platforms and that can bring good things to your business. Blog RSS feeds. Podcast feed. Social media.

How To 26
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Want the trends, news, and findings too? Sign up right now at a totally reduced cost for 2012 for a limited time. Paid and Organic Search: Why the Marriage of Both is Important : After looking at analytics from a year’s worth of client data, Razorfish determined that you should buy keywords even if you’re in position #1.

Marketing 264
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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

I’m sure that if iTunes actually included the customer in its feed, and if other Apple departments followed suit, there would be a whole lot more followers and satisfied customers. If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune.

Apple 154
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. At the end of the day, though, we ALL have families to feed. Free is beautiful, and costs are part of life.&# You get the idea. It’s kind of disappointing.

Products 267