Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche.

Social Media 78

Social Media Sentiment Metrics Data 78

Oktopost

APRIL 26, 2024

We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge. This is often attributed to a lack of time and lack of buy-in from lawyers on the importance of employee advocacy.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Sprout Social

JUNE 27, 2023

It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Boost sales conversions Social proof is everything. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

Review 127

Review Brands How To Analysis 127

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 70

Analysis Data Sentiment Metrics 70

Buzzlogix

SEPTEMBER 4, 2017

Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. Conversely, if you rarely post content to your profile, users might assume that you either don’t care or have closed your business. When you do, you build a sense of community among your audience that will lead to positive sentiment.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. The Benefits of Listening. Oktopost specializes in social media management for B2B companies. Brandwatch. . Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

FEBRUARY 20, 2020

People in other departments might not be familiar with the value of listening, so as you approach conversations with new stakeholders, put your teaching hat on. . Reputation management. Improve sentiment around customer service. Don’t overlook “secondary” social conversations. Conversation. Lead generation.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

FEBRUARY 13, 2023

You can leverage these apps to buy and sell goods online. Creating quality content to expose your brand’s reputation also comes under social media marketing. By working on the objectives, brands could build a good reputation and customer base. Growing your audience base will help you with a lot of conversions.

Social Media 52

Social Media Strategy Marketing Metrics 52

Sprout Social

DECEMBER 7, 2021

This has given many the leverage needed to break out of marketing silos and join conversations throughout their greater organizations. Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

AUGUST 19, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly encompasses the process of buying and selling goods online. Oh Polly has wasted no time, setting up themed collections with scroll-stopping images that build trust with consumers and drive conversions.

Examples 133

Examples Tips Patterns Instagram 133

Hootsuite

SEPTEMBER 28, 2020

Relationships develop with sustained engagements that lead to conversations across multiple channels. Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

MAY 4, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly enompasses the process of buying and selling goods online. Traditional brand loyalties are wavering as people buy more online. What is social commerce? The difference between social commerce and ecommerce.

Retail 139

Retail Instagram Buy Social Media 139

Oktopost

JANUARY 12, 2021

They are already used to slick, streamlined interfaces and experiences in their buying process, so they want the same in their B2B interactions. Customer comments are another way to gauge overall brand awareness and reputation. These clues can narrow your results, help discern sentiment, and track changes over time.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

MAY 12, 2023

It can help you figure out which keywords to target in your ads to get the most clicks and conversions. Reputation management Lastly, eliminate all chances of risking your reputation by monitoring your brand’s online reputation and taking steps to manage it. Watch out for every trend on Keyhole 10.

Tools 52

Tools Strategy Marketing Analysis 52

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

MARCH 14, 2022

Whether it’s a specific day that you’re honoring or a multi-month initiative that’s being kicked off for the first time, there’s one thing that brands today are having to focus on now more than ever— placing inclusivity at the forefront of the conversation. Inclusivity is becoming non-negotiable for consumers. million members.

Campaign 112

Campaign Brands Communities Industry 112

Oktopost

JUNE 26, 2023

But, with the right buy-in from the beginning, the right management tools to streamline social media advocacy and reduce risk, and plenty of creativity, employee advocacy on social media can yield an incredible return on an investment that doesn’t drain your team’s limited resources each week. But that’s what’s on paper.

Social Media 62

Social Media How To Reputation Analytics 62

Bill Hartzer

MAY 26, 2010

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. The ability to track conversations regarding your brand (or that of your competitors) around the web is also available.

Cymfony 152

Cymfony Social Media Tools SM2 152

Hootsuite

MAY 15, 2023

Over half (53%) are more likely to buy from brands who offer customer service via chat. And, unsurprisingly, 94% of people say positive customer service makes them more likely to buy from you again. Whereas goals for your organization will be more brand-focused, such as: Monitoring and improving your brand reputation.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

DECEMBER 22, 2022

Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They know how to use their products, customers, and reputation to communicate with their audience without appearing pushy or salesy. Following viral trends. Social listening.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy. Social media has become a preferred channel for customers to interact with brands, and they are conditioned to expect a conversational response.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Hootsuite

FEBRUARY 12, 2020

And that trust can be earned on reputation alone. Facebook Messenger is a good channel for conversations that are better kept private. As a conversational platform, there’s room on Facebook Messenger to be a little more personal and friendly. Following a conversation, save relevant notes. Build trust in your brand.

Facebook 145

Facebook HootSuite Badge Survey 145

Razor Social

MAY 15, 2019

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

JUNE 22, 2021

Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience. Forty-seven percent of consumers say they’ll buy from brands that respond to customer questions in a timely manner over a competitor. Largest age group: 30-49 year olds.

Platform 118

Platform Social Media Tumblr Reddit 118

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. But it also comes with high rewards—more than half of consumers are likely to consider buying from brands that are transparent. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

JUNE 27, 2023

Apply Keyhole’s social listening features to keep an eye on mentions and conversations about your brand. Manage your brand reputation on Instagram Case Studies on the Success Stories with the Instagram Professional Dashboard 1. It will help you keep up with user-generated content and strengthen your relationships.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Sprout Social

JULY 1, 2021

For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. In B2C, you want a lot of people to search for your product type and then buy yours. Low conversion rate. Don’t ignore low-volume and long-tail keywords.

B2B 124

B2B SEO Travel Hubspot 124

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Click-through rate (CTR): It measures how many people click your social ads to know more or buy. Sentiment analysis. Why Do You Need Social Media Analytics? Influencer analytics.

Analytics 52

Analytics Social Media ROI Metrics 52

Josh S Peters

NOVEMBER 23, 2009

Increase conversations about your brand, change the current online sentiment of your brand? Some of which not only compile online info about your company, but do sentiment analysis as well. The platforms you need to be on will become very clear once you start listening and looking for your niche and conversations surrounding it.

Campaign 105

Campaign Social Media Radian6 Disqus 105