Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. Now you’ve got “social media 2.0,” which tends to be more community-oriented. So the things that come to mind are Discord , buy the Discord servers. You’ve got Community , which just raised $40 million. Community is interesting. We can quantify the ROI.

B2B 306

B2B Influencer Platform SMS 306

yMarketingMatters

JUNE 20, 2014

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Community Growth & Sustainability. Community Growth & Sustainability. Referrals.

Small Business 263

Small Business Social Media How To ROI 263

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time.

Communities 60

Communities Strategy Brands Marketing 60

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Pam Moore

MARCH 9, 2020

Unfortunately many of them don't have close to the results and success they claim to have, yet they paint this picture that their “unique” methods work and that for the low, low price of $199, you too can be rich and famous if you buy their magical super powered class. Even worse, most of them don't know how to measure results.

ROI 78

ROI Strategy How To Marketing 78

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Pixlee

DECEMBER 14, 2018

Innovation in Ecommerce means innovation at every step of the buying process. Morphe uses Pixlee to get the most out of their loyal community of 7.5 How Marketers generate huge ROI from UGC Inspiration Galleries. What Morphe has done with their community isn’t a “one in a million” success story. Here’s How it Works.

Conversation 45

Conversation UGC Retail Marketing 45

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time.

Communities 60

Communities Strategy Brands Marketing 60

Social Media Strategies Summit

NOVEMBER 30, 2020

It remains one of the best places to market your brand online, reach a broader target audience, gain a loyal following, and build a growing community of engaged fans around your brand. By installing a CTA button to Instagram posts, businesses make it easier for shoppers to buy products. Improved Marketing Strategies.

Products 163

Products Instagram Brands How To 163

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. What they say or post about you can improve brand awareness and influence buying decisions. You will then be able to tap into conversations online. Brand advocacy creates positive, enthusiastic conversation around your products and services.

Brands 128

Brands ROI UGC Authentication 128

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

NOVEMBER 10, 2020

Decades later, email marketing still generates the best ROI of any channel. Put Products In Context To Increase Conversions. Customers are more hesitant to buy items based solely on a brand’s product photos, which are sometimes misleading. Build A Stronger Community. The first email marketing campaign was in 1978.

UGC 98

UGC Content Curation Apparel 98

Pam Moore

SEPTEMBER 18, 2017

It is not driving ROI. There seems to be a lot of buzz and excitement about your content, yet nobody is buying. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? It is not driving real traffic to your blog or website. It is not helping grow your email list.

Content 162

Content Training How To ROI 162

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains. Create Community. However, they’re not looking to watch digital commercials passively.

B2B 136

B2B Social Media Strategy LinkedIn 136

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. Another benefit of employee advocacy is extending your reach far beyond your brand’s current social community. The exact same is true for driving advocacy on social media. So how do you drive longevity?

ROI 48

ROI Loyalty Embedding Metrics 48

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Content 78

Content Authentication Training Template 78

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.

Template 167

Template Templates Trends Content 167

Pam Moore

APRIL 22, 2017

According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions. Who are they people who influence their thoughts and their buying decisions?

Influencer 166

Influencer Tips Marketing Training 166

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following. Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following.

Social Media 96

Social Media Authentication UGC Communities 96

Hootsuite

SEPTEMBER 28, 2020

They’re nearly twice as likely to also connect with communities, employees, and partners. Relationships develop with sustained engagements that lead to conversations across multiple channels. customers, employees, partners, investors, and the community). There isn’t a wall between internal and external.”.

Marketing 144

Marketing Committee Health Care Organization 144

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. First, you need to define “social media ROI.”

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Track conversations to identify influential people who love your brand or offer a better alternative to people unhappy with your competitors. Does it offer analytics and reporting?

Influencer 113

Influencer Tools Marketing Software 113

Pixlee

SEPTEMBER 7, 2021

Misconception 1: Influencer Marketing Doesn’t Generate ROI. Micro-influencers also maintain the engagement rate of their followers by producing quality content, engaging with their followers’ comments and posts, and curating an authentic and supportive community. Although influencer marketing has grown to approximately $13.8

Influencer 78

Influencer Affiliate marketing Industry Cost 78

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Now, social media makes it easy to specifically target the kind of people most likely to buy from you.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. According to 72% of our LinkedIn community , the answer is yes.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. But these conversations on messaging apps aren’t just happening between friends and family, but also between consumers and brands. As the desire for more direct communication grows, brands will need to find ways to initiate private, one-on-one conversations with their customers.

Trends 182

Trends Social Media Instagram Platform 182

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want to grow your online or offline community? Conversations big and small are what drives humans as they surf, research and find meaning in the digital web of today.

Content 112

Content Marketing Training Template 112

Pixlee

SEPTEMBER 7, 2021

Misconception 1: Influencer Marketing Doesn’t Generate ROI. Micro-influencers also maintain the engagement rate of their followers by producing quality content, engaging with their followers’ comments and posts, and curating an authentic and supportive community. Although influencer marketing has grown to approximately $13.8

Influencer 71

Influencer Affiliate marketing Industry Cost 71

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! An audience first approach to marketing exponentially increases the ROI on ALL of your marketing. The average buyer researches and consumes between 7-10 pieces of content before making a buying decision.

Template 78

Template Templates How To Training 78

Pixlee

AUGUST 23, 2021

Social commerce has transformed how people discover and buy products, especially through Instagram. . Launched in 2019 with just 26 major brands, Instagram’s checkout feature offers a seamless purchase experience for app users, and another point of conversion for community-driven brands. . How Does Instagram Checkout Work?

Features 52

Features Brands UGC Loyalty 52

Pixlee

AUGUST 23, 2021

Social commerce has transformed how people discover and buy products, especially through Instagram. . Launched in 2019 with just 26 major brands, Instagram’s checkout feature offers a seamless purchase experience for app users, and another point of conversion for community-driven brands. . How Does Instagram Checkout Work?

Features 52

Features Brands UGC Loyalty 52

Pam Moore

MARCH 19, 2020

Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). It has delivered high ROI and helped us maximize our investment in our entire digital platform including email marketing, content marketing, blogging and more.

Trends 78

Trends Video Marketing Influencer 78