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Indian Companies on Twitter – A Usage Study

The Marketing Blog

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. Here is a full copy of the brief study!

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Revisiting the Web 2.0 Dictionary - Part I

The Marketing Blog

Home About In the Media 100th Post and 1 Year Completion Catching Up With Shane Warne April 10, 2008.6:29 29 am Revisiting the Web 2.0 Dictionary – Part I Jump to Comments ‘Web 2.0′ Since the time I first heard about ‘Web 2.0′, Search frequency for Web 2.0

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Criticising Social Media ?

The Marketing Blog

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Conversations December 10, 2009.10:35

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Triple X Niche Case Study Update: Expenses Report

Viper Chill

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. I (Glen) am only allowed to focus on social media. When we originally planned the case study we each had a $1,000 budget in mind. SEO Expenses for a Brand New Website (Diggy). You can easily create dozens of web 2.0

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Preventing Social Media Spam

The Marketing Blog

Home About In the Media Enterprise 2.0 53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! However, I still review some Web 2.0

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News: Our Facebook Research Featured in Hindustan Times

The Marketing Blog

Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively. If you would like to read our study, you can download it here.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Are they fickle with the brand of toothpaste they buy?

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