Janet Fouts

FEBRUARY 25, 2013

Let’s say you’re building a business in the food or wine industry Participate in a few chats as a brand representative, or sponsor some chats and you’ll see your followers increase with people who actually care about the topic. Obviously that starts with doing some listening and some influencer research.

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

JANUARY 4, 2011

Look at any big brand Facebook page. Do you see really engaged conversations or simply reactions to a post from the brand or other members? Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Brand building. Especially a personal brand. Look to Twitter.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

APRIL 29, 2013

Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. Engineering Manager, LinkedIn. Even Jana’s puppy has a profile! Efficiency.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

MAY 30, 2012

I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet. Brands need to hedge their bets. How cool is that? Unfortunately the platform has quite a lot of downside too. And STILL, I love it.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

NOVEMBER 3, 2010

I’m doing a little market research. If you or someone you know needs to learn how to use social media for their non-profit, their business or their personal brand send them to this page. I also want to know more about what format you want to learn in. Step by step tutorials? High-level strategy calls?

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

JANUARY 19, 2012

Research and outreach. Building the brand of your company through the intelligence of your staff. Let them shine on Google+ and help build the brand identity of your company through your fabulous employees and their ideas. Now there’s more, but after all Google+ is still in beta, I’m cutting it some slack.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

JUNE 30, 2014

A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. . Should we wait around and see?

Sentiment 134

Sentiment Journal Analysis Facebook 134

Janet Fouts

AUGUST 29, 2011

Do some searches on SocialMention.com , Search.Twitter.com and see where people are talking about what you’re selling, your brand, even your competition. Fires put out (preferably before they become conflagrations) and staff alerted to all of the above. So what to do? Evaluate your market. Define your goals.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

JUNE 5, 2014

Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. VP of Strategy, Edison Research. a marketing and branding guy | native floridian – georgia transplant ? Founder of #Blogchat. MackCollier. mackcollier.com. Ed Bennett. ebennett.org. Shelly Kramer. Luv MilkDuds+Beer.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

NOVEMBER 12, 2010

Shel defines it as “Generosity attached to a branding strategy.&# While some may say it’s easy for a big brand to afford to be generous it doesn’t have to cost a lot of money to give back to your network. Social media generosity 101: Do you research new information in your niche? Say thank you. Be the answer girl.

Social Media 142

Social Media Paper.li Engagement Cost 142

Janet Fouts

JUNE 22, 2010

Every situation requires new research into who the market is and what tools they feel comfortable using and all the things I just mentioned above. Then there are branding and corporate structures to consider and the skill level and time and energy of the implementation team. I’m sorry, that doesn’t exist.

Social Media 126

Social Media Skills Energy Communities 126

Janet Fouts

OCTOBER 31, 2011

In fact I brought it up in a panel on Social media for brands at OMMA Social in San Francisco last week. Lastly they should have researched who they were reaching out to sop they would have a clue as to how it would be received. In the end CC decided to make his own sauce , showing that yes, Dads CAN cook too.

Social Media 128

Social Media Blogger Video Comments 128