Pam Moore

JULY 12, 2019

Content marketing ROI. However, if you ask them simple questions such as “what are your goals for that piece of content?” ” Or “what was the ROI on your last content marketing campaign? ” Or “what was the ROI on your last content marketing campaign?”

ROI 60

ROI Content Marketing Template 60

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. You need to build trust on social media before you expect results. The solution is simple: talk like a human and not a brand.

Examples 139

Examples B2B ROI Analytics 139

Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? If you take a look at the questions above, the root of them is “how much do I share and with who?” Becoming a human brand isn't going to happen overnight.

Authentication 99

Authentication Brands Template Templates 99

Pam Moore

MARCH 31, 2017

Do you have social media problems? . Overwhelmed with constantly changing social networks and technology? Unclear what social networks to focus on? More questions than answers? Tired of wasting money on social media training only to find 50 random videos thrown at you that make no sense?

Training 165

Training Social Media Brands Small Business 165

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 128

Strategy Brands Hubspot Survey 128

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Utilize social media targeting. Guest post by Samantha Waites. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit is a social network with a forum-style discussion structure.

Reddit 101

Reddit Brands Meme Forums 101

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

APRIL 25, 2024

Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Download the template 3.

Template 106

Template Templates Social Media RFP 106

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? The four most popular messaging apps already have more monthly active users than the four major social networks. What Is Dark Social?

Brands 154

Brands Analytics Consultant Data 154

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Tips to be a people connector and build a network of power players.

LinkedIn 78

LinkedIn Tips Brands Training 78

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 78

Brands B2B SEO Influencer 78

Hootsuite

JUNE 28, 2023

Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world. Can you actually measure the ROI of social media? The more followers, the better?

Social Media 158

Social Media B2B Social Media Management Hosting 158

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? It's not just the big media outlets or big brands that are the media today. The truth is people connect with people and the power of personal branding is real. It's the people.

Brands 141

Brands Instagram Meme Banking 141

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? The four most popular messaging apps already have more monthly active users than the four major social networks. What Is Dark Social? Image via GetApp.

Brands 131

Brands Analytics Data Metrics 131

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Pam Moore

NOVEMBER 19, 2018

According to a recent study by LinkedIn, 59% marketers create content for lead generation, 43% for thought leadership and 40% for brand awareness. Do these questions and concerns sound familiar? . Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. .

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

According to a recent study by LinkedIn, 59% marketers create content for lead generation, 43% for thought leadership and 40% for brand awareness. Do these questions and concerns sound familiar? . Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. .

ROI 60

ROI Content Training Template 60

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. You need to build trust on social media before you expect results. The solution is simple: talk like a human and not a brand.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

JANUARY 31, 2024

Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media. Social selling targets prospective customers through personalized interactions.

B2B 62

B2B Metrics Comparison Education 62

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. They can boost your visibility by: Showing off your products on social media.

Social Media 122

Social Media UGC How To HootSuite 122

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. Let’s hear from: Leandri Janse van Vuuren, Managi, Director of Social Media 101. The Challenge of Proving Social ROI.

ROI 60

ROI Metrics Proposal Analytics 60

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

ROI 100

ROI CPA Campaign Buy 100

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 97

Activities Brands Analysis Template 97

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Plus loads of time for Q&A so come with your questions and we'll help answer them. Need more help?

Feed 164

Feed Feedly News Tips 164

Webbiquity SMM

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. So, a few questions related to the business of influencer marketing. We can quantify the ROI.

B2B 306

B2B Influencer Platform SMS 306

Pam Moore

JANUARY 4, 2020

We work with brands of all sizes from startups to enterprise Fortune 10 brands and I can tell you they all have a common denominator when it comes to content… they usually don't know what they have. Achieve a higher ROI by leveraging what you have already invested in! Personal Branding Guide and Worksheet.

Template 78

Template Templates Content ROI 78

Pam Moore

JANUARY 31, 2019

They wind up hurting their brand more than helping. Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit. How to create content that represents the brand of you! Is anything really new anyway?

Curation 60

Curation Brands Content How To 60

Pam Moore

SEPTEMBER 23, 2016

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? 5 easy ways to use data and social insights to humanize your brand.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

SEPTEMBER 12, 2016

If you answer yes to this question then you have landed on the right blog post today! Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so.

ROI 60

ROI Social Networking Template Templates 60

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Most tweeted links (i.e.,

Social Media 194

Social Media Metrics ROI Klout 194

Pam Moore

DECEMBER 30, 2019

If you answer yes to this question, you definitely are reading the right blog post today! The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you. Need help taking your brand to the next level? SoundCloud.

Brands 78

Brands Content Training Template 78

Pam Moore

JANUARY 28, 2019

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have in the digital and social landscape of today is change! Social networks such as Facebook has substantial control over how brands communicate with their customers and audience.

Social Media 113

Social Media Marketing How To Template 113

Pam Moore

NOVEMBER 30, 2018

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. Be available. Reward good behavior.

Communities 60

Communities Strategy Brands Marketing 60