Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. But that’s exactly what happened.

Hashtag 100

Hashtag Campaign Brands Retail 100

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 128

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Brands 144

Brands How To Hashtag Applications 144

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Pixlee

MARCH 31, 2020

The world moved ‘mobile-first’ so brands built apps. Even though most customers are looking to ultimately purchase while using an app, they’re also there to engage with the brand and connect with likeminded people. But keeping users engaged and interested during lulls can keep your brand top-of-mind for consumers.

Retail 57

Retail Engagement How To Hashtag 57

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 136

Social Media Strategy Brands Airlines 136

Small Business Mavericks

MAY 8, 2014

Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere. Getting news updates tells you what has already happened, but being able to track #hashtags easily tells you what is happening right now. Social Media hashatit.com hashtags metadata tags metadata tracking platforms'

Hashtag 102

Hashtag Metadata Retail Engineering 102

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger.

B2B 136

B2B Brands Marketing How To 136

Ignite Social Media

MAY 18, 2017

For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. With so many brands using social media for Mother’s Day to their advantage, who made an impact and who fell short. Total spending is expected to reach $23.6 Here’s what we discovered: HP.

Brands 149

Brands Content Sentiment Retail 149

Social Media Strategies Summit

OCTOBER 3, 2019

It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. . – Stefan Heinrich, Director of U.S. The app’s parent company. Source: Mobile Marketer.

Brands 114

Brands Meme Hashtag Campaign 114

Unmetric

AUGUST 6, 2019

Brands cashed in on all the chatter on social with their own twists and take on popular trends. They cling to their hair vitamins, screaming ‘hashtag blessed’ Even detox tea can’t save them now. Every brand’s brands to follow list is sure to feature MoonPie and Wendy’s. Discover Content Inspiration.

Brands 95

Brands Retail Curation Privacy 95

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 89

Social Media Brands Content Guidelines 89

Ignite Social Media

MARCH 22, 2019

If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. Spring on a Relevant Hashtag. It seems like there’s a new national holiday every day of the year, which can be difficult to navigate from a brands standpoint. Cleanup for Spring.

Content 156

Content UGC How To Hashtag 156

Sprout Social

NOVEMBER 30, 2023

For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice.

Analysis 106

Analysis Sentiment Marketing How To 106

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. chupachupsuk.

Case Study 114

Case Study Marketing Directory Retail 114

Keyhole.co

JULY 31, 2023

These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to customer satisfaction in a public domain allowing businesses to rise above their competition and turn customer service into a powerful differentiator. This gesture shows your commitment to a successful resolution of the issue.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Social Media Strategies Summit

MARCH 25, 2021

In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. Teeth-whitening brand Zimba was among the earliest adopters of Facebook Shops, eager to assess whether the social commerce platform would help it drive sales. Source: Instagram ).

Examples 223

Examples Retail Instagram Buy 223

Ignite Social Media

SEPTEMBER 17, 2018

Instagram Stories are a great way to showcase your brands personality and capture the attention of your audience. So, think about how you can capture your audiences’ attention in a way that makes them want to engage with your brand. Develop a hashtag strategy. and “what hashtags should we be using?” Make it shoppable.

Instagram 153

Instagram How To Hashtag Retail 153

Josh S Peters

JULY 22, 2009

The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike. The reason I’m going (besides free stuff) is to find out what’s being done by these brands in the ways of social media and by a lesser extent internet marketing.

Retail 116

Retail Social Media Lijit Startup 116

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

FEBRUARY 10, 2021

Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year. And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. million views while the accompanying hashtag generated over 89.5

Campaign 89

Campaign Brands Film Hashtag 89

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Fast Retailing.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

MAY 18, 2020

For brands and consumers alike, a return to normal is unlikely to occur any time soon. We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. As of May 5, there are over 3.5 Higher Education.

Conversation 108

Conversation Retail Sentiment Education 108

Pixlee

JULY 7, 2020

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand success looks very different in 2020 than it did previously. Michaels Craft Stores.

Brands 57

Brands UGC Communities Class 57

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. People like to be acknowledged, especially when they have a relationship with your brand. People often use social media to research a product or look up a brand. Close to 1 in 2 people have reported looking up new brands, products or services on Instagram. Get a free Heyday demo.

Strategy 101

Strategy Discount Marketing Retail 101

Sherrilynne Starkie

FEBRUARY 10, 2013

Lately, times haven’t been too good for HMV , the British multinational music retailer. Mass execution, of loyal employees who love the brand. In all, there were more than 14,000 mentions of the #hmvXFactor hashtag online, most of them on Twitter. Related posts: Top tips for bloggers and brands. hmvXFactor” (sic).

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Twitter Retail Newsletter Hashtag 324

The Realtime Report

JANUARY 28, 2020

Facebook launched its new logo in November to make the platform cohesive with Instagram and WhatsApp, its other brands. “It makes branding consistency difficult and can lead to confusion about the correct way to present the logo in different contexts,” said Dawson Whitfield, founder of logo design software company Looka.

Yahoo 103

Yahoo Retail Survey Hashtag 103

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Black Friday is the busiest shopping day of the year in the U.S.,

Brands 94

Brands Retail Campaign Authentication 94

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. Listen Now. The RSS feed is: [link].

Brands 128

Brands Sports How To MySpace 128

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. If you’re not yet familiar, Lorna Jane is a yoga and running clothing brand that started in Australia and has made its way to the US with wild and adorable success. They continually build a network of bloggers who serve as brand fans and write about them on an ongoing basis.

Blogger 154

Blogger Fashion Case Study Brands 154

Keyhole.co

MARCH 7, 2023

Instagram, with more than 2 billion active users monthly, has become a game-changer for personal and business branding. Why do brands run after getting more Instagram followers? Why is having a massive Instagram following so crucial for brands? This can lead to a significant boost in brand awareness and, ultimately, more sales.

Instagram 52

Instagram UGC Hashtag Collaboration 52