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TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction.

Tools 96
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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one?

Process 161
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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 122
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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Is there a high-performing tactic, channel, or platform you’re not currently using? But her biggest platform is LinkedIn , where she’s amassed around 160,000 followers. The scuttlebutt in the economics community this week about identifying toxic professionals stems from an online forum. Figuring that stuff out can be tough.

Marketing 240
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

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Should Your Brand Consider Reddit?

Likeable

With so many different social media platforms available to us in 2021, it can be difficult to discern which ones make the most sense for your brand. Reddit, on the other hand, is a niche social media platform that’s essentially a series of forums where users can share news, content, and interact with one another.

Reddit 91