Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

APRIL 25, 2024

Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. What are content curation tools?

Curation 75

Curation Social Media Management Tools Social Media 75

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

JUNE 15, 2020

Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. By setting up a clear channel for communicating with your audience and keeping them engaged, you build stronger brand equity and capture more customers over time.

Social Media 52

Social Media Tools HootSuite Marketing 52

Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. Our brand should make a minimal effort and save resources for a different time of year. Give them a prompt and forum to do so on your channels and you will see your engagement spike.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What products are people digging?

Reddit 100

Reddit Tumblr YouTube Review 100

Social Media Network Marketing

OCTOBER 15, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media 101

Social Media Social CRM Repository Wiki 101

Sprout Social

SEPTEMBER 1, 2022

Your channel needs examples of positive interactions between you and your community to nurture views and build loyalty. Like this job description from Blizzard Entertainment shows, the role also includes monitoring audience sentiment and generating analytics reports. This results in greater viewership and subscribers over time.

YouTube 117

YouTube Brands Communities Video 117

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Management of brand reputation Your brand’s most valuable asset is its reputation. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Oktopost

MARCH 27, 2024

However, the trick is not listening to everything at once but being able to clue in on important messaging that impacts your brand. This includes tracking mentions across social media platforms, forums, and the web using relevant hashtags, keywords, and more. You definitely don’t need to have a personal connection to the seller.

B2B 75

B2B Sentiment Analysis Influencer 75

Sprout Social

SEPTEMBER 25, 2023

Plus, we gathered two examples from brands that are creating stellar customer experiences at scale. Think about it: Customers interact with countless teams and individuals throughout their journey with your brand. Today, securing their loyalty isn’t a matter of keeping their attention. What is a customer service strategy?

Strategy 115

Strategy How To Team Reputation 115

Hootsuite

SEPTEMBER 14, 2023

In the mile-a-minute world of social media, they are the crucial bridge between brands and audiences. And while community management may not always be the easiest task, it’s an impactful one that brings value both to brands and the people who love ‘em. The goal, overall, is to build both the engagement rate and your customer loyalty.

Communities 95

Communities Social Media Management HootSuite Skills 95

Keyhole.co

JANUARY 5, 2023

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Here, 83% of consumers discover new products and services, and brands can reach over 850 million people with ads. Besides competitors’ performance, you can also track trending conversations and brand health.

Analysis 52

Analysis Instagram Tools Sentiment 52

Keyhole.co

MAY 12, 2023

This includes your social media profiles, blog posts, comments on other posts, and anything else that might appear when someone searches for your brand name. You must be aware of what you post online from your brand accounts and how those affect your reputation. You can’t risk being sneaky.

Reputation 52

Reputation Tools Sentiment Review 52

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media 62

Social Media Social CRM Reputation Widget 62

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. It’s the accumulation of their feelings after every touchpoint they have with your brand. Two pillars will essentially shape a customer’s experience: Your brand. This is the result of careful, consistent branding over decades.

Tips 107

Tips HootSuite Survey Template 107

Mindjumpers

AUGUST 9, 2012

Last week, in our “ tip of the week ” on our Facebook page , we urged brands to remember two essential things about communicating on social media channels: Today, I will take a closer look on our own advice, in order to fully explain and explore the necessity of understanding the platforms on which you are communicating.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Keyhole.co

MARCH 4, 2024

For example, increasing brand awareness is among the top priorities for social media marketers. While most people can grasp the concept of brand awareness, what does it actually mean in terms of goals? Brand awareness is often the key differentiator in customer decision-making. Let’s use an example to explain.

Examples 52

Examples Social Media How To GPS 52

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Someone in your company should be assigned to monitor and respond to ALL reviews and forum posts , positive or negative.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

MAY 4, 2023

A sound social media listening practice is essential to every brand or business. It can help with reputation management, brand health, customer service, SEO, and market research. Most importantly, it helps brands truly understand and connect with their audiences and customers.

HootSuite 52

HootSuite Price Sentiment Reputation 52

Oktopost

JUNE 9, 2020

The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Brand Amplification. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Employer Branding. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Be where your customers are.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Sprout Social

FEBRUARY 19, 2024

It’s hard to think of another business function that has such an outsized impact on customer loyalty, retention and lifetime value. Do you care about your brand image? Do you care about overall customer sentiment about your company? And when it happens on a public forum like social media, the outcome can be catastrophic.

Loyalty 116

Loyalty Marketing Collaboration Class 116

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. When used creatively, augmented reality provides new ways for potential customers to interact with your brand, such as seeing what your products would look like in their home or which glasses look the best on their face. Brand advocate. Brand Awareness.

List 145

List Social Media HootSuite URL 145