Almost Savvy
OCTOBER 4, 2012
Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.
Almost Savvy
MARCH 4, 2010
With the most recent redesign of Facebook, some people are finding it much more difficult to keep up with their favorite fan pages as their updates drift by in the stream along with your friends’ status updates. Do you try to keep up with groups and fan pages that you join on Facebook? I am going to use it.
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Almost Savvy
FEBRUARY 7, 2011
I want to make it incredibly easy for the email recipient to learn more about me, so I include links to find me on my own website , my professional profile on LinkedIn , Twitter ( two accounts ), and the Almost Savvy page on Facebook. Choose a good photo, one that makes you look good or makes your story or brand more compelling.
Almost Savvy
DECEMBER 15, 2011
The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? If this is your primary activity online, you are not a marketer. million Facebook fans and increased sales by 420%. Beware the hidden dangers of social media.
Almost Savvy
JULY 12, 2010
Real Life Friends Posted by Irene Koehler in Facebook , Networking , Social Media on July 12, 2010 | 34 responses While many of us use social networking tools differently, most of us struggle with similar questions and challenges. Should I connect only with family and good friends on Facebook and only business contacts on LinkedIn?
Almost Savvy
NOVEMBER 7, 2009
A key part of a successful social media business strategy is identifying those with influence and an interest in your brand, and then finding a way to engage them turning them into fans and evangelists. Have you seen examples of brands using social media well or others missing the mark? This strategy was definitely in play here.
Almost Savvy
MARCH 31, 2010
Posted by Irene Koehler in Facebook , Social Media , Tips , Twitter on March 31, 2010 | 16 responses Hey, you! We’ve been connected for awhile on Twitter and Facebook. I don’t need to know that you’re at the market, at the gas station, at work or on the train. We need to have a word. I like you, really I do.
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