Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 128

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

Hashtag 145

Hashtag Activities Social Media Retail 145

Ignite Social Media

JANUARY 22, 2020

Considering how video outperforms all other content types (on average, video posts on Facebook get at least 59 percent more engagement ) it’s a no-brainer that videos involving animals are among the most engaging and memorable. To make the most of these videos, think of what special services your brand can offer consumers.

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Types Delicious UGC Bazaarvoice 177

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? How do you take your Facebook sales up a level? Listen in on conversations about your brand.

Strategy 100

Strategy Brands Facebook How To 100

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. The lesson here for brands is that if you create a weird enough product, people will probably post about it. Each also has their own Instagram and Facebook profiles. billion views. Well, quite.

Social Media 239

Social Media Meme Fashion Trends 239

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. So which are the most followed brands on Facebook in 2019 and how did they get there?

Brands 96

Brands Facebook Campaign Sports 96

agora pulse

MARCH 7, 2019

How do you use hashtags in your marketing right now? Many social media managers and marketers often just find the most popular hashtags and use them—but don’t know whether that’s a good idea. To answer those questions, we need to look at the finer points of using hashtags and how to measure their impact. Experiment.

Hashtag 98

Hashtag Social Media Management Fashion Social Media 98

Keyhole.co

JANUARY 26, 2024

Kim Kardashian’s shapewear and clothing brand Skims started in 2019 as an over-hyped venture many people thought wouldn’t last long. Less than 5 years later, the brand is worth USD 4 billion and is one of the most widely recognized and sought-after fashion brands. million Facebook: 430K YouTube: 37.1K Instagram: 5.7

Influencer 59

Influencer Social Media Strategy Marketing 59

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. So which are the most followed brands on Facebook in 2019 and how did they get there?

Brands 72

Brands Facebook Campaign Sports 72

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Another might be “Acasha the Ambitious,” who loves keeping up with fashion trends and is always in need of a new outfit to wear to social gatherings. Develop a Hashtag Strategy. A great place to start is through keyword analysis.

Social Media 179

Social Media Tips Hashtag UGC 179

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. This type of partnership will broaden their brand.

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Influencer Instagram How To Fashion 135

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Hootsuite

MAY 27, 2020

Take Facebook automation tools and software, for example. Facebook automation software is designed to automatically handle the tedious maintenance of your brand’s Facebook page more efficiently and effectively than even the best social media coordinator could. What is bad Facebook automation? Roller skating.

Software 145

Software Tools HootSuite Facebook 145

agora pulse

JANUARY 13, 2021

So why aren’t brands putting more focus on their caption content? In this article, we’re going to look at how to write captivating captions for social media and which brands are doing captions very well. So, that means more opportunities for online sales or conversions, but it also means more competition from rival brands.

Social Media 191

Social Media Engagement Tips Hashtag 191

Keyhole.co

FEBRUARY 8, 2022

Instagram marketing has become an essential part of every business’s social media toolkit, especially for eCommerce brands. Instagram Stories are not just fun to create, they are essential for growing your brand’s engagement, driving awareness, and even sales. Use hashtags. In the first comment, up to 30 hashtags are acceptable.

Examples 52

Examples Instagram Strategy Brands 52

Hootsuite

JUNE 15, 2023

Popular social recruiting platforms include LinkedIn, Facebook, Twitter, and Glassdoor. True social recruiting is all about proactively searching for top talent and building your brand as an employer people want to work for. Before then, you could post a free job listing to your Facebook Page and Facebook’s global job database.

HootSuite 93

HootSuite How To Hashtag Applications 93

Ignite Social Media

MARCH 22, 2019

If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. Spring on a Relevant Hashtag. It seems like there’s a new national holiday every day of the year, which can be difficult to navigate from a brands standpoint. Cleanup for Spring.

Content 156

Content UGC How To Hashtag 156

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. In 2020, Zuckerberg launched Reels on both Facebook and Instagram. As a result of TikTok’s rising popularity, Zuckerberg states that both Facebook and Instagram will make Reels a larger focus going forward. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. Making popular Instagrammers brand ambassadors allows the brand to reach potential customers in a creative and surprising way.

Mobile 260

Mobile Campaign Instagram Blogosphere 260

The Realtime Report

NOVEMBER 15, 2012

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. L2 Think Tank reports that “Instagram, along with Pinterest, is capturing the bulk of the fashion industry growth on social media.”

Instagram 172

Instagram Fashion Hashtag Brands 172

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Take advantage of low-lift, quick-cut tutorials.

Trends 145

Trends Influencer Strategy Hashtag 145

Your Escape From 9 to 5

APRIL 14, 2022

Well, Twitter is the 4 th largest social network behind Facebook, Google+ and Instagram in terms of user volume. Twitter is also the 3 rd largest social media traffic driver behind Facebook and Pinterest. Brands and Advertisements. Use appropriate hashtags and keep them to a minimum. How big is Twitter? Conclusion.

Twitter 119

Twitter Smart Phone Statistics Mobile 119

Hootsuite

DECEMBER 4, 2019

And there’s so many options to choose from: Stories (Facebook and Instagram). Live video (LinkedIn, Facebook, Instagram). In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest). We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! How to Use Benefit BADgal BANG! Hello Volume!

Examples 145

Examples Social Media Brands Content 145

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Keyhole.co

APRIL 3, 2024

It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts. Twitter lists Create Twitter Lists to read tweets in an ordered fashion. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

Social Media 106

Social Media Brands Creative Commons Education 106

Keyhole.co

JANUARY 19, 2024

As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. From the rise of sustainable and ethically produced fashion to the increasing integration of AI and virtual reality in our daily lives, 2024 is going to bring significant changes and advancements.

Trends 59

Trends Hashtag Fashion Energy 59

Social Media Strategies Summit

MARCH 25, 2021

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. Zimba Boosts Average Order Value With Facebook Shops. Source: Facebook ).

Examples 221

Examples Retail Instagram Buy 221

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

Social Media 243

Social Media Brands Reputation Authentication 243

Audiense

SEPTEMBER 21, 2021

This area provides insights on the types of conversations this audience is taking part in, which can be helpful for content planning and creation, as long as your brand is aligned with that content. Now, within each of these areas you have 8 panels: links; hashtags; keywords; emojis; popular posts; domains; media format; and mentioned users.

Products 146

Products Content Hashtag Communities 146

Hootsuite

JANUARY 24, 2022

But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? You can also view which users don’t follow you back and get analytics on keywords, hashtags, and URLs. Or to get more Twitter followers ?

Directory 145

Directory Tools HootSuite Twitter 145

agora pulse

FEBRUARY 2, 2021

When Instagram first launched in 2010, I was a social media manager for a finance brand. It’s one of the top channels we use at my agency Contentworks for brand building, and competition is fierce. So, if your target market is in the 50-64 category, you might choose to utilize Facebook, which is more popular with this age group.

Instagram 144

Instagram Strategy Guidelines How To 144