Pixlee

JULY 28, 2021

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers.

UGC 98

UGC Brands Content Authentication 98

Ignite Social Media

NOVEMBER 20, 2019

Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. If you haven’t tested Instagram Stories for your brand yet, you are missing a big opportunity! Definitely consider a heavy focus on Instagram Stories for your brand in your 2020 social strategy. Instagram Stories.

Social Networking 110

Social Networking Features UGC Instagram 110

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Reputation 107

Reputation Strategy Brands HootSuite 107

Pixlee

DECEMBER 27, 2021

If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. UGC can provide social proof to potential customers, making them more likely to purchase products. Do a Product Demo on Facebook Live.

UGC 72

UGC Facebook Library Transportation 72

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Brand loyalists.

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UGC Content HootSuite Authentication 145

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Build a community.

Strategy 101

Strategy Brands Facebook How To 101

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Social Media 98

Social Media Brands HootSuite Policies 98

Hootsuite

APRIL 25, 2024

Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). Trend-tracking.

Curation 89

Curation Social Media Management Tools Social Media 89

Pixlee

SEPTEMBER 17, 2020

And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. Before the holidays hit, run through this checklist to make sure your brand is prepared to offer the best experience for customers. . Looking to boost your current stream of UGC and build deeper community engagement?

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UGC Comparison Influencer Price 93

Sprout Social

NOVEMBER 29, 2023

Brand accounts should emphasize human interactions and avoid anything that looks spammy. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. Through automation and other Sprout features, your team can effectively plan, post and manage your Instagram campaigns.

Instagram 112

Instagram Tools Strategy Hashtag 112

Hootsuite

JULY 17, 2023

Below, let’s go over what features to look for in a tool and what the top social media tools are. Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Staying on top of every comment, mention, tag, or message is a job in itself.

Social Media 71

Social Media Tools HootSuite Price 71

Hootsuite

NOVEMBER 28, 2022

You can create loyal brand advocates when your customer experience management is on point. For example, Hootsuite’s social listening features can show you what (and how) your customers talk about you online. Request a demo of Hootsuite Insights. When your customer is a promoter, they’re essentially a brand advocate.

Tips 124

Tips HootSuite Survey FAQ 124

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Pixlee

NOVEMBER 19, 2020

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks. Integrate Customer Images and Reviews.

Social Media 52

Social Media UGC ROI Newsletter 52

Pixlee

DECEMBER 18, 2017

Earlier this month, Instagram announced a couple of new tools to enhance to their popular Stories feature, Archive and Highlights. This will be especially useful for fashion and beauty brands to introduce seasonal arrivals and new promotions. However, it was difficult for brands to rationalize large production costs to develop Stories.

Features 43

Features Instagram Widget UGC 43

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. It’s the accumulation of their feelings after every touchpoint they have with your brand. Two pillars will essentially shape a customer’s experience: Your brand. This is the result of careful, consistent branding over decades.

Tips 108

Tips HootSuite Survey Template 108

Later

FEBRUARY 13, 2019

This year, skincare brands are poised to be cooler than ever — and Supergoop is making sure that includes UV protection. The popular sunscreen brand has continued to shine on Instagram this year — and it looks like a lot of people are noticing (just check out their tagged posts)! View this post on Instagram.

Instagram 47

Instagram Brands UGC Delicious 47

Hootsuite

JUNE 20, 2022

Think you know your way around Facebook’s top business features and tools? Cosmetics brand Lush uses the About section to share their values and contact details: 2. Find user-generated content (UGC). Search for your brand name to find people who mentioned your brand but didn’t tag you. of the world’s population!),

Tips 145

Tips HootSuite Badge Facebook 145

Keyhole.co

DECEMBER 7, 2020

5 social commerce tips to get you started – Start with low-cost offers – Use hashtags to drive product discovery – Take advantage of UGC – Get your timing right – Build trust with reviews Sell more on social. The platform now has a feature to set up a full-blown Facebook Shop to showcase your featured products.

Social Media 80

Social Media UGC Hashtag Instagram 80

Hootsuite

OCTOBER 19, 2023

As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. These Black Friday social media post ideas will help you drive sales and create buzz around your brand. Kulakinis used this user-generated content (UGC) in a carousel post. No worries.

Examples 88

Examples Social Media Instagram UGC 88

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

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Template Templates Social Media Tips 135

Talkwalker SM

APRIL 5, 2016

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. We took some time to highlight three of the most compelling reasons why user generated content and influencer marketing is now a must-do for brands and how marketers can unearth these hidden gems of content.

Influencer 60

Influencer UGC Content Marketing 60

Keyhole.co

DECEMBER 29, 2022

Depending on the platform and the objective for your social media marketing, each of these can work well for a variety of different fashion brands and across different industries. Fashion brand DKNY launched their State of Mind campaign alongside three limited edition hoodies. Book A Demo. Ready to dig in? Why was it effective?

Fashion 52

Fashion Campaign Social Media Hashtag 52

Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Connect with influencers to raise brand awareness.

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Campaign Engagement Marketing Hashtag 133

Talkwalker SM

MARCH 9, 2016

Pictures present an incredible opportunity for brands. Today, Talkwalker is making it easier for brands to harness the power of images and add a new dimension to their social listening strategy. Research has shown that up to 80% of pictures don’t reference brands in the accompanying text. to March 2016).

UGC 60

UGC ROI Analytics Reputation 60

Pixlee

MAY 6, 2019

With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. Employ Integrated Social and In-Store Shopping Experiences. Press Play on Video Marketing.

Strategy 74

Strategy Marketing UGC Authentication 74

Hootsuite

OCTOBER 13, 2022

Find out directly from the source what their pathways are like, where their pain points are, and what they love about your brand. Get a free Heyday demo. A customer touchpoint means anywhere your customer interacts with your brand. Create a social campaign dedicated to UGC to foster social proof. Get a free Heyday demo.

Template 96

Template Templates Comparison Survey 96

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. National Geographic.

Campaign 43

Campaign UGC Content Tourism 43

Buffer Social

AUGUST 17, 2017

Note: Some of the tools mentioned below have limited features on their free plan and offer more features in their paid plans. Here’s a unique feature of Adobe Spark that I like: just by turning a dial in the editor, I can get different design recommendations for my caption. Photo Editor by Aviary. Adobe Spark.

Instagram 111

Instagram Tools Hashtag UGC 111

Pixlee

NOVEMBER 21, 2017

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand.

Social CRM 42

Social CRM UGC Aggregator Influencer 42

Sprout Social

OCTOBER 14, 2016

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. With the new IG insights feature & @iconosquare , you can see when your audience is most active. Top rule is reflect our culture & brand honestly. Uses Branded & Popular Hashtags. SproutChat.

Instagram 40

Instagram UGC Hashtag Community building 40

Keyhole.co

OCTOBER 31, 2022

Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition. To help, we decided to do the hardest part of the job for you: list the most legitimate hashtag tracking tools, break down their features, and the results you can expect. Request A Demo.

Hashtag 52

Hashtag Analytics Tools Price 52

Later

MARCH 30, 2020

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: Especially now, thanks to Instagram’s new checkout feature , which lets you buy products *directly* on Instagram without ever leaving the app! Sydney: 8:00am AEDT (21:00 UTC). Source: eMarketer. #4:

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Statistics Social Media Marketing Instagram 67

Buffer Social

OCTOBER 4, 2016

It takes just two-tenths of a second for someone to form an opinion on your brand online. A great Instagram bio should: Explain a bit about you / your brand and what you do. Use your brand tone and voice to help you connect with your community. Increase awareness of your brand. Increase brand loyalty.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Pixlee

MARCH 30, 2017

Secondly, Instagram’s geo-tag feature allows users to search a location and view all of the recent posts shared. From geo-tagging features to high engagement rates, it’s clear Instagram is the social platform you should target when forming your next tourism marketing strategy. Request a Pixlee Demo today. Geo-Tag Tourism.

Tourism 40

Tourism Instagram Travel Marketing 40