Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. That’s why tracking key influencer marketing metrics effectively has become crucial. They no longer expect accidental virality by hiring an influencer.

Metrics 98

Metrics Influencer Marketing Survey 98

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 108

Template Templates Social Media RFP 108

Sprout Social

APRIL 5, 2022

And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. So what are the video metrics you need to track on Facebook? How to find Facebook video metrics. Video views.

Metrics 129

Metrics Video Brands Facebook 129

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. tangleteezer ? Fall vibes call for extra pampering!

Brands 108

Brands How To Sentiment Metrics 108

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. This is User-Generated Content, the holy grail of social media. This is User-Generated Content, the holy grail of social media. How do you define Impressions in social media?

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And 56% claimed they soon planned to invest more resources in social media data analysis. Why use Google Analytics for social media measurement?

Analytics 138

Analytics Report Social Media Google 138

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. Clarify your objectives to guide your metrics selection.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Jump ahead: What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

SEO 153

SEO Social Media Strategy Hashtag 153

Ignite Social Media

JANUARY 9, 2020

Native social media analytics capabilities have changed a lot over the past year or so. Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. We’ll also call out some pain points and things to keep in mind when you’re exporting data.

Data 132

Data Social Media Analytics Metrics 132

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

Metrics 137

Metrics B2B Software Social Media 137

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. Subscribe to Social You Should Know.

Social Media 208

Social Media API Reputation Compete 208

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 124

Data B2B How To Metrics 124

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 100

Social Media Team Social Media Management Report 100

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Social listening plays a vital role in this area. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.

Social Media 108

Social Media Sentiment Loyalty Microsoft 108

Koka Sexton

JANUARY 5, 2023

If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. When it comes to qualifying leads, there are certain metrics to pay close attention to.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 100

Influencer Brands Collaboration Authentication 100

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. These are generalized across social media channels. What are social media metrics and why should you track them?

Metrics 108

Metrics Social Media Analytics Report 108

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Your social media report can also help you look forward and plan ahead.

Report 121

Report Data Social Media Content 121

Sprout Social

JUNE 28, 2023

This guide will show you how to access and use Instagram Insights to analyze your data. We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster. You can only access performance metrics on content you’ve posted since converting to a business or creator account.

Metrics 100

Metrics Instagram How To Patterns 100

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy.

Curation 88

Curation Social Media Management Tools Social Media 88

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics? Then analyze your follower metrics and your ideal audience.

Metrics 106

Metrics Social Media Content Analytics 106

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 121

Social Media Tips HootSuite Marketing 121

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

Metrics 98

Metrics Analytics YouTube Price 98

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). As a result, the influencer marketing metrics you track will play a crucial role in your business success. But with so many metrics available, knowing which ones matter most can be challenging. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 149

Social Media Video Feed Feedly 149

Ignite Social Media

SEPTEMBER 22, 2021

Assess why is the brand on social media in the first place? We like to start with people first, so we want to make sure that the brand is reaching people and communicating with people. We also know that no brand is alike in terms of the customer’s path to purchase or path to conversion. Where to Start.

Social Media 172

Social Media Tips Retail Metrics 172

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans.

Metrics 96

Metrics Social Media Marketing ROI 96

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it.

Social Media 78

Social Media Sentiment Metrics Data 78