Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. Our brand should make a minimal effort and save resources for a different time of year. Create Branded Holiday Lists. Choose a cause that is congruent with your brand’s values.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Atom Thought

DECEMBER 19, 2009

This place could be a local chai shop, a vegetable market, your gym, a café, a cinema hall, restaurant , a hospital and what have you. Marketing and Recommendation Benefits: Many brands are tying up with Foursquare and are offering attractive incentives to ‘Mayors’ in their locality or their shop. Mobile Marketing!

Foursquare 100

Foursquare Twitter iPhone Crowdsourcing 100

Sprout Social

SEPTEMBER 1, 2022

Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform. For example, many brands conduct Q&As or live streams where questions and feedback drive videos themselves.

YouTube 117

YouTube Brands Communities Video 117

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). I spent a long time in a very large brand. Emergence Marketing. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch).

Social Media 126

Social Media Case Study Strategy Study 126

Sprout Social

DECEMBER 6, 2021

Building relationships with viewers while maintaining your brand voice. Given how glued to YouTube the average viewer is, nurturing your brand community should be a top priority for long-term viewership and loyalty. Community management is central to your YouTube marketing efforts. Not by a long shot!

Communities 133

Communities YouTube Engagement How To 133

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends.

CSR 138

CSR Social Media Strategy Consultant 138

Social Media Marketing

OCTOBER 3, 2012

Your marketing team and agency has just been put on notice. Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen. We need to stop thinking like message-driven marketers and more like human beings. I hope you're paying attention.

Content 168

Content Crowdsourcing Construction Meme 168

Socialmedia.biz

AUGUST 13, 2018

With 27% of the total internet time being spent on social networking platforms, it comes as no surprise that small, medium and large businesses are investing time in improving their online presence for brand positioning, data crowdsourcing, lead generation and customer relationship building opportunities.

Social Media 63

Social Media How To Crowdsourcing Compete 63

Convince & Convert

JULY 27, 2012

It’s six ingredients, top brands used to measure the revenue impact of social media.). I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

AUGUST 25, 2010

What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? Does this change how you might browse the Web, with your physical ‘branded’ location determining how and how much you pay for premium online content? We’re willing accomplices in our own marketing funnel.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. How to Use Twitter Analytics: The Complete Guide for Marketers. For brands, the company logo is usually the best avatar choice. Many brands use a blog as a way to share engaging content with their audience and establish their industry expertise.

List 145

List Social Media HootSuite URL 145